The spring campaign highlights Canadians’ renewed appreciation for outdoor activities and connecting with nature. Canada’s only exclusively digital outdoor retailer, Altitude Sports, launches its Spring 2021 campaign “New Found Respect” to recognize how Canadians have significantly embraced the outdoors since the beginning of the pandemic.
Following the lockdowns over the past year, consumers have a newfound appreciation for things previously taken for granted, including nature, slower living, physical and mental health and being active outdoors in their own community. With over 400 brands and accelerated delivery across Canada, Altitude Sports is helping people embracing outdoor adventure and urban exploration.
The creative highlights a renewed appreciation for outdoor activities, through four themes: the adrenaline high of running, escapism through cycling, exploring the new improved comforts of camping, and taking the time to appreciate nature through hiking.
“Each element of the creative is designed to evoke a specific moment in time and the emotion around re-appreciation for outdoor activities,” says Louis-Dominic Parizeau, Vice President Marketing. “Within the campaign we have integrated the best-performing brands offering durable and credible outdoor style with an urban fashion aesthetic.”
The adrenaline high of running
With must-haves products such as Brooks Drive 3 Pocket Run Bra, Kari Traa Nora Shorts, Garmin Forerunner 245 Music, Arc’teryx Incendo Hoody, Saucony Kinvara 12 Running Shoes, Salomon S/Lab XT-4.
The escapism through cycling
Including Road Bike and Mountain Bike clothing and products like Castelli Unlimited W Jersey, Sportful Bf Classic Short, Oakley Radar EV Path Road Lens Sunglasses, Giro Ventana Shoe, FOX Speedframe Pro Helmet, Sweet Protection Dissenter, $139.99 (available in May).
The exploring the new improved comforts of camping
Presenting products like GSI Outdoors MiniEspresso Set 4 Cup, BioLite Campstove Complete Cook Kit (Available in May), Helinox Chair One (Available in May), MSR Hubba Hubba NX Fast & Light Body Tent, Fjällräven Abisko Three Season Sleeping Bag, Marmot Lithium Down Sleeping Bag.
Taking the time to appreciate nature through hiking
Showing us their selection of Hiking Clothes including Arc’teryx Aerios FL Mid GTX Hiking Shoes, Deuter Speed Lite 20L Hiking Backpack, Osprey Aether 55 Backpack, Helly Hansen Verglas Infinity Shell Jacket, Mammut Hiking Shorts (available in May), Merrell Siren Edge 3 Shoes.