After former Toronto Maple Leafs coach Mike Babcock was let go earlier this month, the company was left wondering what to do with its current inventory. Today, Major League Socks (formerly Babsocks), is proud to announce that they’ll be donating 1,000 pairs of socks in support of The Josie Dye Show’s 3rd annual Socks for the Streets campaign, in partnership with Socks 4 Souls Canada.
“Socks for the Streets started a few years ago when we realized that there was a crisis in our city,” said Josie Dye, host of Indie88’s The Josie Dye Show. “We talk about Toronto being this world class place, yet we have hundreds of people freezing on the streets every year. This campaign is all about addressing that reality and making sure we’re keeping our fellow Torontonians warm.”
Socks 4 Souls Canada is a volunteer-based organization that helps provide clean socks for Toronto’s homeless population. According to a 2018 cents, there are over 8,700 homeless individuals in the streets in Toronto — and that over 20% of their medical problems are foot health related. This year’s campaign aims to collect 35,000 socks for those in need.
“We had an opportunity to make a positive impact in our community,” says Jake Mednick, Cofounder of Major League Socks. “Our business is all about bringing a smile through socks, so supporting The Josie Dye Show and Socks 4 Souls Canada reach their goal and helping our fellow Torontonians out in the process was a no brainer.”
Sock donations can be dropped off at Dufferin Mall (900 Dufferin St) on Friday, December 13 and Saturday, December 14 as The Josie Dye Show broadcasts live starting at 10:00 am, so be sure to go on down and donate your best foot forward.
For more information on how to host your own sock drive or make a donation, click here.
About Major League Socks:
Major League Socks is home to the world’s largest collection of socks featuring the likeness of professional hockey players. Established in 2015, we celebrate fandom like never before. From weddings to the workplace, bars to bar mitzvahs, and running 10K’s to game days, our unique products give you the ability to support your team no matter where you are. Visit us at majorleaguesocks.com, or like and follow us on Facebook, Twitter, and Instagram.
About Indie88’s Sock Drive:
For the last three years, The Josie Dye Show and Socks4Souls Canada teamed up during the holiday season and collected hundreds of thousands of socks from the good people of the GTA. Indie88, is an FM radio station in Toronto, Ontario, Canada, broadcasting at 88.1 MHz. The station, which broadcasts an indie format, had its “soft launch” on July 31, 2013, and had its official launch on September 3, 2013.
For the latest in fashion, lifestyle, and culture — follow us @HOLRMagazine.