Burton Snowboards launches the new Analog Winter 2022 Collection— a collection that pushes the limits of design and function in snowboarding and outerwear clothing. 

Twenty Years of Analog

On February 9th, Burton drops their new Analog collection. For twenty years, Burton’s Analog (AG) clothing line draws inspiration from popular fashion while keeping a rider-focused design element. Analog was first introduced in the early 2000s, created by Greg Dacyshyn and Jeff Anderson. It was inspired by the impulsivity of free riders and trailblazers like Trevor Andrew, Gigi Ruf, and Jeff Anderson. The idea is to push the boundaries of outerwear and create a line that captures the creativity and innovative element of snowboarders. Throughout the years, the Analog line has released collections and collaborations with several brands. Later on, the line expanded to include spring and summer collections that feature surfing lifestyles. 

In the 2010s, however, the brand decided to stick back to its roots and make Analog a winter-only line. Now, Burton releases the new era of Analog to the new era of riders. Video sneak peeks were even posted on the official Burton Snowboards Instagram page featuring snowboarders like Brock Crouch. The new line of AG will continue to bring the twenty-year-old legacy with the intention of pushing the boundaries in design and wearability.

The New Analog 

So what’s new to the AG line, you ask? This new edit features outerwear, base layers, and matching sweatsuits in new and fun colourways such as iris and cedar greens, meadow mist blues, and shiny onyx. 

Different style of jackets emerges in this line in the form of reversible puffer jackets and Gore-Tex hardshell jackets. The unique design elements on the hardshell jackets come from the asymmetrical zipper and logo-mania print. Another jacket that will surely catch your eye is the hardshell pullover jacket. The jacket features a back zipper so it can be easily worn over the head and two side zippers for mobility. 

The snow pants in this collection coordinate well with the number of jackets on hand. Other than the hardshell snow pants, the line also features slim puffer pants with an adjustable waistband. Snow bibs are obviously included in the line as well as fleece pants, sweatsuits, and thermals. Most of the apparel mentioned here features special and fun AG prints and colourways. 

To learn more about the new Analog line, visit Burton’s website, here. 

Published by HOLR Magazine.