Capitalizing on the aughts revival, the iconic Americana brand has come forward with a new pattern-heavy signature denim collection. The denim-centred offering is reminiscent of red carpet Justin and Britney and encompasses apparel and footwear as well as the iconic purses and handbags. 

Swinger in Signature Denim, Image Courtesy of Coach

Imagine you’re in Zuckerberg’s Metaverse heading to a 2000s-themed party in dire need of an outfit for your avatar that personifies the times. Once you’ve pieced together a top and bottom ensemble that screams Motorolla Razr, you’re left trying to designate an out-of-this-world accessory to really bring the whole thing home. Inevitably, the only valid option would be a Coach handbag punctuated with the iconic “C” monogram. 

Duffle In Signature Denim, Image Courtesy of Coach

In 1996 Reed Krakoff transformed Coach from a leather goods company to a fashion zeitgeist by introducing the recognizable monogram that became a must have for the most it celebs of the 2000’s. This latest offering is a toast to that stoke of design ingenuity that made the label one of the most recognizable fashion symbols, with the same jacquard and horse and carriage print appearing throughout the entire collection. A range of apparel is presented from more luxury pieces such as denim button up’s with gold fasteners, to casual all-over print jeans. The coveted bags that Coach is famous for receive the denim treatment in a variety of different shapes and sizes, from the timeless swinger to a sizeable backpack. It’s nostalgic and mid-luxury simultaneously, with bag prices ranging from $95-$695. Despite denim being a separation from the Coach mainstays, the collection is consistent with the Y2K revival.

Signature Straight Jeans, Image Courtesy of Coach

This is far from the brand’s first efforts to capture a new generation of consumers beginning to explore a gaudy era of fashion dominated by Juicy Couture sweatsuits and large sunglasses. Post-2010 Coach has been recruiting celebrity’s who were in vogue at the peak of the brands popularity, such as Paris Hilton, to endorse the Brand . Moreover, Jennifer Lopez, who co-signed the brand back in 2002 with a shot of a Coach bag in the music video for “All I Have”, recently became the global face of the brand back in 2019. Not to mention the ad-campaigns from the last 10 years have been far from attempting to recapture former glory, but rather a tribute to the Americana that allowed the brand to flourish. Legacy notwithstanding, this collection is simply the brand having a bit of fun with a garish design like all over print denim, head over to the Coach website to shop the collection now.