Finally. Now you can shop while you stream.
You heard that right. droppTV, (@dropptv), a New York-based company, recently launched in Canada with Toronto artist- Neekoe’s shoppable video. As the first-ever video streaming platform and app designed to enable shopping inside videos, droppTV is revolutionizing the industry. The first of its kind, droppTV seeks to be the future of content-driven commerce, allowing users to shop exclusive products straight from music videos, short films and lifestyle videos: no ads, no interruptions and available on any device, from smartphone to tablet to desktop (plus the droppTV app is available on iOS and Android).
Neekoe is an alternative R&B vocalist, songwriter, recording artist, and producer with the incredible talent and ability to create chilling harmony and melodies. In this exclusive collaboration, Neekoe is releasing her latest shoppable music video on droppTV for the hit single “Red Flags,” allowing viewers to buy exclusive Neekoe merch, and fashion from Toronto-based brand Mani Jassal as they appear on screen- so cool! With the help of droppTV’s proprietary AI-driven shopping technology, your dreams have finally become a reality- see it, love it, buy it! With the successful integration of machine learning and a computer vision algorithm, products shown throughout the video are recognized and tagged in real-time. Say hello to one-click in-content purchasing! droppTV truly is the future of streaming technology- turning culture into commerce.
“Collaborating with droppTV is an incredible opportunity for artists to expand their audience, be supported in their creative visions and promote and sell merchandise in a new and exciting way,” said Neekoe. “I am thrilled to represent Canada on the droppTV platform.”
Red Flags is a must-see and a must-shop. The video- directed by Ronny Tam and produced by Senyo of the dance duo Setou & Senyo– brings to life what goes on in someone’s brain as they encounter, manoeuvre and evidently let go of a toxic relationship. It is a visual demonstration of how destructive, self-sabotaging behaviours can be addictive, utilizing elements of colour theory in the process.
Within Neekoe’s Red Flags video, viewers can buy the cropped bustier print T-Shirt (from the Chez Moi Collection) and Cloak Scarf by Toronto-based fashion brand Mani Jassal, giving brands the opportunity for widespread recognition on an incredibly innovative video commerce platform. For this video in particular, Neekoe collaborated with Mani Jassal in order to represent the city of Toronto, and support its street style. As a result, “droppTV offers a unique way for musicians and fashion designers to connect and mutually help each other out,” said Mani Jassal, CEO and Fashion Designer of Mani Jassal. Also available for purchase is a special-edition Neekoe gold embroidered toque as well as the LG TONE Free™ true wireless earbuds, which Neekoe can be found wearing throughout the video.
With droppTV, you can, “See it. Want it. Get it.”
Make sure to visit droppTV and check out Neekoe’s shoppable video Red Flags.