Estee Lauder is launching their #ShadesOfCanada campaign for their Double Wear Foundation featuring Canadian athletes.
These athletes are sharing their stories of achievement, resilience and inspiration. Between different sports, ethnicities and ages, the Shades of Canada campaign is to show Canada what these athletes can put to the test, with the stay-in-place makeup that is sweat and heat resistant and won’t rub off with a mask either.
Natalie Spooner is a champion ice hockey player, Waneek Horn-Miller Canada’s sports hall of fame water polo player & Mohawk, Alannah Yip an Olympic qualifying climber, and Eric Radford two-time world champion ice skater. These are some of the 11 athletes we had the chance to interview and ask about the campaign.
Waneek Horn-Miller
How does using double wear stay-in-place makeup help you when going from training or competitions to interviews, does it give you a little more confidence knowing that you can look great even after sweating or wearing a mask?
My life runs at a hectic pace. From zoom meetings to kid drop-offs to workouts. I barely have a minute to think, let alone worry about if my face looks photo or meeting ready.
Double wear is one of those “for sure” things I can count on to work, make me look good last as long as I have to. It not only gives me confidence; it frees my mind up from worrying about what I look like.
It can hold up through anything, masks, sweating and kids…my kind of make-up!
How has this changed the way you think about makeup, especially for high-performance athletes like yourselves, when image can be a big part of the sport?
Image is more and important for athletes. Never before have athletes been photographed, videos and …well scrutinized. It’s a tough world where branding and social media is a huge part of an athlete’s life, your image is a big part of your brand. So we athletes need all the help we can get because we have a unique add-on to the stress. We also need to look good and perform to be the best at our sport in the world. So having make-up that can meet that challenge is key.
As an activist for Indigenous rights and a prominent role model, mentor and advocate for youth involvement in sports what does the #ShadesofCanada campaign represents to you, and what you stand for?
When I was young, there was very little to no representation of indigenous beauty in the mainstream. I was brought up to see the complete opposite or what I looked like as the ideal and it really effected how I saw myself, I didn’t see myself as beautiful till I was in my 20’s. That is why I am honoured to be able to expand that definition of what is beautiful in this campaign. I know that young indigenous girls will be able to see themselves in this campaign that makes me incredibly proud…and the fact that it features athletes adds the icing to the cake because it is telling these young ladies and men, “be beautiful, be athletic and be proud”
Eric Radford
As a figure skater, you know that image is a big part of your sport, how does using Estee- Lauder’s Double Wear Stay-in-Place makeup change the makeup game?
When I step on the ice I want to perform my best while looking my best and Estee-Lauders Double Wear Stay-in-Place makeup always has me covered.
The #ShadesofCanada campaign is all about diversity and ethnicity, what does being a part of this makeup campaign mean to you as a male athlete?
I think the idea of wearing make-up can still make men feel uncomfortable. I think doing something that can make you feel more confident is a positive thing and I’m happy to be able to share my experience and how it’s benefitted me.
Natalie Spooner
How does using double wear stay-in-place makeup help you when going from training or competitions to interviews, does it give you a little more confidence knowing that you can look great even after sweating or wearing a mask?
When I’m going into games, my pre-game routine always involves putting my makeup on. I operate by the “look good, feel good, play good” motto and my makeup gives me the extra confidence that I need to be dominant on the ice. Knowing that my makeup will look great from the moment that I step foot into the arena, to the ice, to post-game cooldown and interviews is one that lets me be me and show my personality, not a makeup mishap.
How has this changed the way you think about makeup, especially for high performance athletes like yourselves, when image can be a big part of the sport?
When we think of makeup, a lot of people put it on to express themselves and to feel confident and go out. So why not feel confident going on the ice too? As a hockey player, my makeup isn’t as visible as an athlete with no helmet on, but, it’s more about the way it makes me feel and the routine I have of applying it pre-game. High-performance athletes want to compete, excel and win. When you feel your best going into the competition, you can feel confident that you’re putting your best self forward, makeup and all.
As an athlete what does it mean to you that there is now makeup that you can wear confidently without it running or rubbing off?
As an athlete, it gives me peace of mind that I can wear makeup while having my helmet and jersey on. Our team jersey, whether it’s representing my country or club team, is a source of pride and you want to keep it looking crisp, not worrying about your makeup rubbing off on it.
As ice hockey has its notions about women in the sport, what do you think being able to confidently wear makeup while playing will do for girls who want to play, but still wear makeup?
When I started wearing makeup during games it was something that stood out to people because there were not that many players wearing makeup at that time under their helmet. As athletes, we want to stand out for our play on the ice. I hope that whatever choice girls make to wear makeup they can be acknowledged for their game play first and that the look they are rocking is giving them the added confidence they need to stand out, be themselves, and play their game.