Get ready. The most iconic designer collaboration of the year has officially dropped.
And so the story goes- the car pulls up, you step out.
There’s distant music and people all around. You greet your friends with a flutter of air-kisses and walk straight to the front of the queue. What’s the passcode? Fendace, of course.
It’s official-welcome to the exclusive Fendace nightclub. This is where fashion history is made, friendship is all-around, and there’s fun to be had.
Versace By FENDI – FENDI By Versace. No matter which way you write it, it’s iconic. Two of the most established designer brands have joined forces to create a stunning collection of pieces designed to elevate your wardrobe.
HOLR is breaking down the collab below.
The Story Continues
Presented across two celebratory campaign videos, each sees a glamorous cast of supermodels—Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang—entering the Fendace nightclub to let loose in their fabulously Fendace outfits—as long as they get past the fearsome bouncers on the door: none other than Naomi Campbell and Kristen McMenamy.
Looks truly demonstrate the collection’s shared vision, as the Very Versace concept of more-is-more dressing comes together with Fendi’s considered approach to accessorizing and craftsmanship.
Print and color is loud and emotive, and fun logoism is fully embraced.
Embellishments gleam across gem-studded accessories and jew- elry which combine Fendi and Versace brand codes.
Styles like the Fendace Peekaboo and Baguette—that combines the iconic Fendi bags silhouettes with Versace codes—and the Fendace La Medusa handbag—where the Fendi FF logo meets Versace’s Medusa—are a clear statement of the collection’s intent to create unique designs with respect for each fashion house at the core.
About Fendace
Fendace is a unique moment in fashion.
It’s an exchange of roles and brand codes rather than a collaboration, with designers Kim Jones and Silvia Venturini Fendi bringing their perspectives to Versace, and Donatella Versace recasting Fendi through her vision.
In keeping with this sense of creative freedom and the impulsive fashion show that first announced the coming together of Fendi and Versace last September, the Fendace advertising campaign shot by iconic photographer Steven Meisel captures a sense of fabulous fun and go-for-it flair together with dedicated videos from the renowned filmmaker, Alec Maxwell.
Designer Takes
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”
Kim Jones, Artistic Director Fendi Couture, and Womenswear
“The campaign captures the same sense of friendship and fun I had when working on this project with Kim, Silvia, and the team at Fendi. To me, Fendace will always mean love.”
Donatella Versace, Chief Creative Officer Versace
The Launch
The collection launched on May 12 and was done so through a series of global pop-ups and events, all of which encapsulated the decadence of the Fendace experience.
Keep in mind, that these locations are the only stores to offer the full collection, while the collection is divided through Fendi and Versace online and retail boutiques; with Fendi presenting the VERSACE BY FENDI collection, and FENDI BY VERSACE styles available at Versace boutiques and the brand’s online store.
A capsule of joint Fendace branded looks is available from both fashion houses.
Check out the full brand video here
Published by HOLR Magazine.