Discover the 18th Annual Cashmere Collection as it makes its runway debut in support of breast cancer awareness and research.

Inspired by a new era of optimism and compassion, the 2021 Cashmere Collection recently launched an in-person runway show in support of breast cancer awareness and research, which showcased stunning looks crafted using luxuriously soft sheets of Cashmere Bathroom Tissue. The 18th Annual Cashmere Collection 2021: The NEW Belle Époque features designs that are representative of boundary-pushing 20th Century France, all while adding a modern twist to the historical, classic styles. 

The one-of-a-kind collection features 16 established Canadian designers from coast to coast who all came together to put on a memorable show combining Fashion with Compassion. The beautifully designed looks are brought to life in the form of luxuriously soft Cashmere Bathroom Tissue Couture and tell the story of this year’s remarkable theme, while simultaneously kicking off October Breast Cancer Awareness Month. Through utilizing creativity, innovation, optimism, and strength, the designers channelled their works of art into gorgeous gowns that symbolize beauty, resilience, and hope during breast cancer awareness month. 

The collection’s curator and stylist extraordinaire, Joe Zee, is returning for the third year running, and noted that “these gowns are a must-see for all Canadians!” It is truly eye-opening to see how the cause has inspired leading designers to come together in support of breast cancer awareness and research. Long-time collection partners MAC Cosmetics and FLOW Haircare also brought incredible timelessness and creativity to capture on-theme looks – from the photography to the runway looks. In regards to accessories, each design was also adorned with jewellery from Canadian custom jewellery designer, Rita Tesolin.

“We see a strong reflection of the Belle Époque era in our current cultural climate,” says Susan Irving, Chief Marketing Officer at Kruger Products, proudly made-in-Canada manufacturer of Cashmere Bathroom Tissue. “Our goal is to showcase Canadians’ strength and resilience with this larger-than-ever 2021 collection. Our NEW Belle Époque theme serves as a reminder of the optimism and strength Canadians have shown through turbulent times, and honours the strength demonstrated by the thousands of people affected by breast cancer every year.”

This stellar show marks the return of Cashmere’s annual fund-and-awareness raising activities for the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF). Throughout the month of October, 25 cents from the sale of every limited-edition pink package of Cashmere Bathroom Tissue goes directly towards breast cancer efforts – up to a maximum of $50,000. That’s not all! Canadians can also get involved and raise funds by taking part in Vote Couture for the Cure® at CashmereVoteCouture.com. Simply vote for your favourite design and Cashmere will donate $1 (to a maximum of $15,000), to the CCS and QBCF breast cancer efforts in the winning designer’s name. Voters will also be entered for a chance to win a $1,500 cash prize.

In another exciting announcement, the Cashmere Collection 2021 will also be coming to a TV near you! The show will be broadcast throughout Canada for the first time on CTV in Cashmere Couture for the Cure, a TV special designed for all Canadians to view and enjoy, which is scheduled for this Friday, October 8th, 7 pm EST. Hosted by CTV’s The Social Melissa Grelo and Etalk’s Tyrone Edwards, fashion fans across the country will get an in-depth look at the collection and its mission to raise awareness for the breast cancer cause. The half-hour broadcast will also be made available on Crave.

Be sure to view the Cashmere Collection 2021, which is showcased at CashmereCollection2021.ca. If you are looking to share on social media, use the campaign hash tag #Cashmere21.

Published by HOLR Magazine.