Bringing fun and elegance back into bridal dress shopping, Grace Loves Lace, has created a highly anticipated collection that is fun, sexy and sophisticated. The Australian brand may be known for being the ‘most pinned dress’ but these new styles might take the cake with the ‘Coco Loco’ titled collection.

Grace Loves Lace is an Australian brand that was created and founded by Megan Ziems. Megan created a brand that instantly became a cult favourite, where she created dresses that disillusioned the industry. The dresses are handmade in Australia where Megan and her team design and make sure the quality is perfect.  “Since I founded GRACE ten years ago, I’ve spent years watching women in their dress appointment being torn between the classic, sophisticated gown, and the fun, sexy gown.” 

Women usually have a hard time picking a gown that is the perfect amount of sexy, or conservative, or traditional. This new collection is designed and created for any mood, style, shape or size. The Coco is for the cool, calm, and collected, Loco is for the wild, fun and free, the collection features eight signature gowns, three veils and five accessories.

The collection features new silhouettes, with unique fabric combinations, including the new lace that is exclusive to the Australian brand. The new lace is a visual masterpiece titled ‘Mirror Lace’ with an intricate geometric illusion of shapes. The shapes in the lace give a beading illusion, but without the heavy feel of actual beads. This unique and innovative design was developed in-house and is now one of many fabrics in the expert line of the Grace Loves Lace collection

Alongside you, the choice of Coco Loco gown can be accompanied by a choice of veil, headband or earrings. Grace Loves Lace partnered with fellow Australian brand Maison Roe who created 3 earrings that will compliment every gown. The Coco Loco collection also features a duo between each gown and a veil having the ​​Truly Madly Deeply embroidered long veil complimentary with every Bella gown purchase. The gowns will range from $2,300 to $4,400 and have launched on October 7th. 

Article published by HOLR Magazine