The brand’s True Skin Serum Foundation is a must-try!

ILIA is slaying the clean makeup game with its True Skin Serum Foundation ($71). This weightless foundation features buildable, medium coverage, and a natural, skin-like finish that now includes active levels of skincare ingredients. This will definitely be your new everyday essential, and we’re sharing all the reasons why we love it below!

This product effortlessly fuses skincare with makeup, in which key clean ingredients such as Niacinamide and Allantoin help to smooth and soothe, visibly improving bare skin over time. The True Skin Serum Foundation also features Aloe as a key clean ingredient, which helps to nourish and hydrate the skin. The result is a featherweight, silky, breathable formula that melts into the skin and moves with you, seamlessly blending and building for skin that looks like skin.

With the winter weather in full swing, it’s important to give your skin some much-needed TLC, and this is the perfect everyday foundation to use when you feel like you still need some coverage but also want to show your skin some love. While still allowing your skin to look like skin, this foundation is super buildable and includes skincare ingredients that have been added to help nourish and soothe the skin. If you’ve been on the hunt for a new must-have foundation, this is one that you should definitely try! You’ll love how lightweight it feels and how it melts into the skin, ensuring a fresh, natural look.

ILIA has been revolutionizing the clean beauty industry as a cruelty-free and Leaping Bunny certified brand with a range of products that are thoughtfully formulated without BHA/BHT, chemical screens, Cyclomethicone, gluten, mineral oil, parabens, PEGs, petrolatum, phthalates, propylene glycol, and talc. As a brand that values diversity, the True Skin Serum Foundation is now available in an extended shade range to account for a variety of skin tones. From fair to deep, ILIA’s latest launch comes in 30 different shades, which means there’s something for everyone.

Now, you can look and feel your best knowing this foundation is; cruelty-free, vegan, dermatologist-tested, non-comedogenic, safe for sensitive skin, formulated without gluten, fragrance-free, and synthetic dye-free. This is definitely a must-add to cart!

Be sure to visit the brand’s website for more information and to shop ILIA’s True Skin Serum Foundation ($71) in your perfect shade.

Published by HOLR Magazine.