Mejuri has debuted their latest campaign, featuring Christy Turlington and Binx Walton celebrating their most iconic pieces.

Even though Mejuri launched not that long ago, they’ve elevated certain collections to classics already, a feat which can take most brands decades to achieve. This includes their Dome collection, Croissant and Charlotte, to name a few.

To celebrate the icon in all of us, Mejuri will be integrating its global community across its social and e-commerce platforms as well.

The inspiration behind the campaign is Mejuri’s most beloved collections, the Croissant, Dome, Charlotte and Heirloom.

Despite their newcomer status, Mejuri’s dedicated community of over 1M followers have made these collections classics, accelerating these pieces’ ascent to icon status as they shop and share.

These collections’ covetable and timeless designs have also attracted celebrity fans such as Bella Hadid, Selena Gomez, Nathalie Emmanuel, Kate Hudson, Cara Delevigne, Lucy Liu, and Emily Blunt.

Designed to be worn any day, for all occasions, the original Dôme Ring has inspired 45 iterations, making it a fine jewelry staple—the most notable being the Croissant. The bold sculptural design of the Croissant collection was an instant sell-out at launch. Inspired by the Parisian baked good, the collection is the brand’s most popular to date and now comes covered in pave diamonds too.

Continuing the brand’s play on the delectably delicious is the Charlotte collection, a homage to the linear shape of the famous French cake and beloved by Dove Cameron, Lucy Hale and Elaine Welteroth to name a few.

And perhaps the jewel in the crown is Heirloom; exquisitely bold rings crafted in 14k solid gold featuring garnet, honey quartz and London blue topaz – destined to take center stage in your jewelry box.

You know an icon when you see one, and you’ve likely spotted these icons: Christy Turlington and Binx Walton. You’ve seen them on a glossy magazine, runway, and ad campaign for the past decades. Most recently, they became the face of the Mejuri Icons campaign.

One thing’s for sure: it’s no one thing—and you don’t have to be a supermodel to be iconic.

Co-founded by Noura Sakkijha in 2015, Mejuri disrupted the fine jewelry industry creating a platform that empowered people to purchase fine jewelry for themselves, for everyday wear. Mejuri has sold over two million pieces of jewelry since inception and just celebrated their one-millionth customer.