The brand’s latest launch is a haircare must-try!

Moroccanoil recently announced the launch of the brand’s new Moroccanoil Professional Haircolour Collection.

This is a complete portfolio of permanent, demi-permanent hair colour, and lighteners featuring the brand’s proprietary ProArginine + ArganID System. As a result, this launch is especially exciting because it includes a breakthrough technology that delivers exceptional protection throughout the colour process.

About Moroccanoil

Moroccanoil is an iconic, global leader in argan oil-infused beauty and hair care. As a result, the Moroccanoil brand champions innovation. This is evident in the brand’s pioneer product, the Moroccanoil Treatment. This legendary product sparked the global conversation on argan oil. It also single-handedly created the oil-infused hair care category.

Since then, Moroccanoil has grown into a global, multi-channel brand. In this regard, it offers premium argan oil-infused hair care, styling, and body products to a fiercely loyal consumer base all over the world.

About the new Moroccanoil Pro Colour launch

With the Moroccanoil Professional Haircolor Collection, the brand is bringing it back to basics. This is because it is leveraging consumer loyalty and driving it to the professional salons where the brand was born.

As a result, stylists will be able to build loyalty by offering their clients a full range of services. These services are designed to deliver vibrant, long-lasting hair colour with intense shine. This is done in conjunction with maintaining the integrity of the hair.

“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Haircolor Collection. It’s an exciting time for us to enter the professional hair colour category, especially with color being one of the most requested services and needs in the industry,” says Moroccanoil Vice President of Global Education, Robert Ham. “Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through hair colour. This is our continued commitment to them, with a truly fantastic product and tool.”

As demonstrated, the core of the Moroccanoil Professional Haircolor Collection is the proprietary ProArginine + ArganID System. ProArginine works as an alkalizing agent that supports the color process. ArganID helps to repair and seal the cuticle.

This combination of breakthrough technology powers the latest launch. As a result, Moroccanoil Professional Haircolor delivers the following benefits (based on a recent study):

64% increase in shine* (*Average shine achieved based on shade selection.)

96% of clients experience overall scalp comfort** (**Based on color services performed on 45 clients.)

9+ weeks of salon-vibrant color*** (***Based on an average of 3 hair washes per week.)

About the products

With the new launch comes an array of hair care must-haves! For instance, check out the following list of Pro Colour products:

In-Salon Professional Offerings:

Permanent hair colour, Demi-permanent colour, Colour Infusion, Blonde Voyage.

Colour Care Offerings

Moroccanoil Color Depositing Mask Collection, Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner, Moroccanoil Protect & Prevent Spray.

About global ambassador, Lisa Dinh

To coincide with the launch, Morocanoil also welcomed a partnership with acclaimed colourist, Lisa Dinh. She fell in love with hairstyling when she was only nine years old. “I got red and blonde highlights, like Christina Aguilera, and I felt so glamorous! That started my fascination with hair and the beauty industry.”

Now, she shares that love with her clients at Lisa Dinh Hair Studio in Toronto. She specializes in a technique called Foilyage. This means, re-creating balayage highlights in foils, and creating face-framing, lived-in dimensional balayage looks with contrast and lightness.

She was also mentored by the color artist and influencer Guy Tang. “I started doing Balayage and Foilyage because I follow him on Instagram and admired his work,” she recalls. “Then one day he followed me back and invited me to my first Behindthechair event in 2014.”

As a result, this is an authentic partnership between the wop. This is because Lisa has been using Moroccanoil products on her clients since the beginning of her career. “It has always been a high-quality brand,” she says. “That’s why I’m excited to start this partnership with Moroccanoil.”

Be sure to check out moroccanoilprofessionals.com for more information on the brand’s latest Pro Colour launch.

Published by HOLR Magazine.