Animated video is an excellent addition to any marketing campaign. Animation is a cost-effective way to get your brand’s message across to customers in a simple to understand presentation. Learn more about how animated video production can boost business leads and sales.
A Cost-Effective Advertising Solution
Animated videos are an ideal way to advertise your brand and stay within budget. Full video production is expensive. You need lighting, sound, actors, and other cast members for even a small film. Great animation can be just as effective, if not more, than traditional videography. It also takes a lot less time to produce, giving you much faster results. You can even save on software as there’s a video editing free solution that offers templates and animation tools to get you started. However, animation might not be less expensive than using live actors. But brands can still save money because you can reuse animated content without having to shoot more videos.
Customizable for Various Audiences
It’s easier and less expensive to customize animated videos. With a standard marketing campaign, you need different productions for various products, services, and audiences. While it shouldn’t be your only video marketing technique, it is ideal for creating multiple options to reach a diverse audience. For example, a brand that markets clothing for men, women, and children can’t have the same products in each advertisement, but it can share some of the same animations.
Simply Your Brand’s Message
What’s the easiest way to break down a complex product or service so anyone can understand it? Cartoons. Use animated video to make your message simpler and expand your audience in a single creation. This is especially important when you’re trying to introduce a new product to different user levels. You want to gain the attention of beginners without losing the attention of experienced customers. Using animation can help you fill the gaps between different knowledge levels.
Excellent Way to Get Attention
Animation often brings out emotion more than standard commercials. Emotional appeal is a selling point for many products and services. Clips and full videos with animation are easy to share, increasing viewership and potential leads and sales. When they’re personable and bring out emotion, the videos are more memorable. Animated videos also put brands on a more personal level with customers and help them bond better. The stronger the bond, the more extensive commitment to your brand.
Improve Google Ranking
To get ahead in any business, your position with Google matters. The search engine’s algorithms look at many factors to determine rankings. Many brands make the mistake of thinking SEO is about words when it’s much more complex. It also checks on-site and off-site optimization, including images and videos. The more external shares of your recordings, the better your ranking. This is another reason to have multiple videos, animated and non-animated. Make sure to include tags and optimize the description of each one.
If you’ve never created animated videos, it isn’t something you should attempt on your own for the final production. Choose an agency that understands your vision and fits your needs and budget for creating an animated video production.