Are you looking to grow your Instagram account but not seeing the results you want? It could be that you’re making some common mistakes that are preventing your account from growing. In this blog post, we’ll take a look at five of the most common mistakes people make when trying to grow their Instagram accounts and how to avoid them. So, if you’re looking to take your Instagram game up a notch, read on!
Not Focusing on Engagement
One of the first mistakes that you could be making that might be preventing the growth of your Instagram account would be not focusing on engagement. This is quite a common mistake that many people who are new to Instagram make since most people assume that increasing their reach would be more beneficial.
While this is true, engagement is one of the most essential aspects of the Instagram algorithm. One of the best ways to increase the levels of attention that your account receives would be to use polls when posting to your Story. You may have come across the option to buy Instagram votes – this is a wonderful way to engage with your Instagram followers. Another great way to increase the levels of engagement that your account receives would be to use call-to-action phrases when creating videos that encourage viewers to comment.
Not Posting Great Content
Another mistake that you should avoid making at all costs and that could prevent the growth of your Instagram count would be not posting great content. Regarding Instagram, there needs to be a delicate balance between quantity and quality. If you are focusing too much on quantity and not enough on quality, no one is going to be entertained by your content.
In all honesty, you don’t have to post all that often, at least once or twice a day, which isn’t too much, especially if you are using a content scheduler, and creating content ahead of time. Doing this gives you the ability to focus more on the quality of the content that you are creating. Keep in mind that people use Instagram to be entertained, and posting low-quality content is not going to achieve that.
Not Using Hashtags Correctly
One of the biggest mistakes that most people make when using Instagram is not using hashtags correctly, which could be preventing the growth of your account. When using hashtags on Instagram, you have to consider that hashtags are used to firstly categorize content and secondly make it easier for users to find.
In other words, what this means is that the hashtags that you use have to be relevant to the content that you are creating so that you can target the correct audience. Using irrelevant hashtags that don’t relate to your content might increase your reach by getting your content viewed by more people, but that doesn’t necessarily mean those people want to see your content or will follow you if they do.
Not Posting Within a Niche
Another very big mistake that you should avoid making, which could limit the growth of your Instagram account, would be not posting within a niche. Much like using hashtags, niches on Instagram are types or genres of content that have specific audiences that enjoy that content.
When you post within a niche, it means that you are targeting a very specific audience that will enjoy the content that you create if it is good and relates to the niche. When people first start using Instagram, they think that they can take a shotgun approach; posting as much as possible about as wide a range of topics as possible, targeting as many people as possible. Unfortunately, this doesn’t work, since when an Instagram user visits a profile, they will try to get an idea of what content they can expect from the account. If they can’t figure out what type of content they can’t produce, they won’t follow it.
Not Researching Competition
Finally, the last mistake that you could be making which might be limiting the growth of your Instagram account would be not researching the competition on the social media platform. One of the first things that you should do before you begin posting on your account would be to take a look at the competition.
This means taking a look at the top accounts within the niche that you are planning on posting within to see the type of content that they create. This doesn’t necessarily mean you need to copy the content that they create exactly, it just means that you should use their content as inspiration for your own, since if it isn’t broken, why fix it?
Published by HOLR Magazine.