Valeria Márquez, a 23-year-old influencer, tragically lost her life while live-streaming from her beauty salon in Zapopan, Jalisco.
Valeria Marquez Video Live
The incident occurred when a gunman, allegedly disguised as a delivery person, entered her salon (Blossom the Beauty Lounge) during her TikTok broadcast to fans and opened fire, fatally wounding her.
Moments before she was shot are shown here via @dailymail TikTok.
She reportedly looked to clutch her ribcage before collapsing (here), then the assailant fled the scene on a motorcycle.
Valeria Livestream
Márquez, known for her beauty and lifestyle content, had amassed a significant following on social media platforms.
She had recently shared a selfie from her salon just hours before the attack (here).
View this post on Instagram
Valeria Video Viral
The live-stream was seemingly abruptly ended by her friend.
Authorities have initiated an investigation into the murder, though no arrests have been made, and the motive remains unclear. The livestreamed nature of the crime has raised concerns about safety and privacy for online content creators. Some reports allege that Márquez had previously expressed concerns about potential threats from her ex-partner, although this remains unconfirmed.
The incident has sparked widespread outrage and grief among her followers and the broader community.
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Published by HOLR Magazine
Image Credit: @v___marquez Instagram, @dailymail TikTok