In a bold move, Maison Perrier has named its first-ever co-Chief Possibility Officers (CPOs): Charles Mackenzie and Josh Koby.
Say Hello to Charles and Josh
But this isn’t just another title; it’s the launch of a cultural shift meant to inspire Canadians to embrace joy in unexpected ways.
Selected from a nationwide search for their creativity, energy, and unapologetic zest for life, Charles and Josh will spend the next three months on a mission to help Canadians rediscover the magic in everyday moments. In this exciting new role, the dynamic duo will be leading surprise activations, hosting secret celebrations, and delivering elevated experiences designed to spark possibility.
This Is More Than Just a Role
Created as a first-of-its-kind opportunity in Canada, the Chief Possibility Officer title was born to inspire. As a result, in a world dominated by CEOs, Maison Perrier’s CPOs represent something refreshingly different: a movement rooted in spontaneity and bold living.
“The search for our first Chief Possibility Officer evolved into a genuine cultural initiative, reflecting the desire of Canadians to embrace more possibility,” says Tiffany Ho, Senior Marketing Manager, Maison Perrier. “Charles and Josh emerged from a highly competitive set of submissions as the perfect embodiment of this movement. Their style, combined energy, innovative ideas, and authentic presence perfectly align with our brand’s mission to open doors of possibilities. With their creative edge, we are incredibly excited to see the spark they will create and for the unique ways they will bring unexpected moments to communities across the country.”
TIFF Is Where The Journey Begins
To kick off the excitement and their new roles, the two will make their debut at the Toronto International Film Festival (TIFF). Today, on September 9, Charles and Josh will launch a surprise Maison Perrier experience that brings the brand’s signature blend of sophistication and fun to life. It will also offer lucky guests an exclusive behind-the-scenes moment they won’t forget.
But that’s just the beginning.
Throughout September and October, the trailblazing CPOs will travel nationwide, popping up in unexpected places to host everything from mixology experiences to secret gatherings, and joy-filled surprises that align with Maison Perrier’s spirited ethos.
It’s all about helping Canadians say “yes” to the unexpected.
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Published by HOLR Magazine
Image Credit: Maison Perrier