The Reality Star and Beauty Mogul Kylie Jenner Slammed Online After Launching New Campaign Amid Immigration Crackdown

October 13, 2025: Kylie Jenner has found herself at the center of controversy once again. The 27-year-old beauty mogul and reality TV star is facing heavy criticism for what many are calling an “insensitive” and “out of touch” advertising campaign released shortly after a series of ICE (Immigration and Customs Enforcement) raids across the United States.

The Campaign That Sparked Outrage

The backlash began after Kylie’s latest Kylie Cosmetics campaign dropped online earlier this week. The ad — featuring glossy visuals of luxury, freedom, and wealth — was meant to promote her newest product line. However, the timing of its release, coinciding with nationwide reports of ICE raids detaining hundreds of undocumented immigrants, struck a nerve with the public.

Many social media users took to X (formerly Twitter) and Instagram to call out the star for being “tone-deaf” and “completely detached from reality.” One user wrote, “People are being torn from their families, and Kylie’s out here flaunting private jets and diamond-studded lip glosses.” Another added, “This is the definition of privilege — completely oblivious to what’s happening in the real world.”

Public Backlash and Response

While Kylie has not yet issued an official statement, the criticism continues to grow online. Fans and critics alike are demanding accountability, with some even calling for a boycott of Kylie Cosmetics products.

Critics argue that Jenner’s post — which included luxury cars, champagne, and her famous “glam squad” — came across as insensitive at a time when immigrant families are experiencing real fear and hardship. The ad has since been flooded with comments urging her to read the room and show empathy.

Some supporters, however, have come to her defense, claiming the campaign was likely scheduled weeks in advance and that the timing was purely coincidental. Still, the damage appears to have been done, as public sentiment remains overwhelmingly negative.

A Familiar Pattern of Criticism

This isn’t the first time Kylie has faced backlash over her public image. The youngest member of the Kardashian-Jenner family has previously been criticized for tone-deaf social media posts, such as flaunting luxury travel during economic downturns or posting insensitive content during global crises.

For many, this latest controversy serves as yet another example of the growing disconnect between celebrity culture and everyday struggles.

As of now, Kylie Jenner has yet to address the criticism directly — but fans and observers alike are watching closely to see whether she will respond to the outrage or continue to remain silent.