Actress Moves Forward with Fresh Campaign Amid Recent Controversy

Campaign Launch Following Backlash

November 15, 2025: Sydney Sweeney is back in the spotlight—this time for her latest collaboration with American Eagle, as the brand unveils a new jeans campaign featuring the Euphoria and Anyone But You star. HOLR breaks down the story here as the partnership launches shortly after Sweeney faced social media backlash over recent public appearances.

A Bold New Campaign Rollout

American Eagle has officially released a new denim-focused ad starring Sweeney, showcasing their latest line of signature jeans. The campaign highlights comfort, fit, and a modern aesthetic—elements the actress has often emphasized in her previous fashion partnerships.

The promotional photos and videos capture Sweeney in a range of casual looks, from relaxed streetwear to more polished denim styles, positioning her as the face of the brand’s winter rollout.

Collaboration Continues Despite Backlash

The new ad arrives on the heels of controversy, as Sweeney recently faced criticism online regarding comments connected to her film roles and career decisions. Despite the backlash, American Eagle has maintained its partnership with the actress and moved forward confidently with the campaign.

HOLR has the latest news on how the brand is navigating the public response, with insiders noting that Sweeney remains a strong fit for American Eagle’s youthful and influential audience.

Positive Fan Response to the Launch

While some online conversations continue to debate her recent controversies, many fans have praised the campaign’s visuals and Sweeney’s confident presence. Social media reactions show a mix of excitement for the new denim collection and admiration for her ability to stay focused amid scrutiny.