From glow-boosting skincare to beauty looks perfect for a night out (or a cozy night in), Valentine’s Day 2026 is all about effortless glam.
This season, we’re embracing beauty moments that feel polished yet playful, with a personal touch that makes them truly their own. These are our top picks for looking—and feeling—your absolute best before, during or after the big day.
P.S, they’re also great for gifting!
Merit Beauty
The intro set from Merit Beauty has all of the essentials you need for the perfect Valentine’s Day base. We love how collection highlights the brand’s signature, top-rated must-haves (Bronze Balm, Brush No.1, Flush Balm, The Minimalist) for creating a sheer, buildable complexion that’s impossible to mess up.
Rhode
The scented peptide lip tint set from Rhode is perfect for gifting yourself or your girls (for Galentine’s!)– but it’s also our go-to for kissable colour paired with a decadent scent. It feels equal parts thoughtful, indulgent, and effortlessly flirty. Win–win!
Pixi Beauty
Pixi Beauty has our fave skin prep must-haves for Valentine’s Day. Our top pick? The brand’s new SuperBerry Cleansing Whip, which turns everyday skincare into a little self-love ritual. Its bouncy, cloud-like texture feels indulgent and luxurious, while the gentle foaming formula deeply cleanses without stripping.
Guerlain
An iconic red lipstick is a go-to for creating the perfect Valentine’s Day pout, which is why the tried and trusted Rouge G lipstick from Guerlain is a must-have for celebrating the day. The shade 510 LE ROUGE VIBRANT is a gorgeous, bright red velvet we’re obsessed with. Pair it with the brand’s new Blooming Denim case for the ultimate Valentine’s Day lip moment.
Tatcha
The Longevity Cream from Tatcha is one of our fave Valentine’s Day beauty picks because it delivers visible, glow-boosting results that make your skin look radiant and renewed. This is the best step for restoring a youthful appearance, improving elasticity, and enhancing natural luminosity.
Sephora – dae
The dae Fairy Blaster Dry Texturizing Spray from Sephora is the ultimate Valentine’s Day beauty must-have because the buildable texturizing spray adds volume and lightly absorbs oil at the roots. As a result, it leaves hair looking refreshed and effortlessly styled!
Garnier
The Garnier Fructis Sleek & Shine Frizz Tamer Slicking Hair Serum Wand is the perfect purse essential to keep on hand for Valentine’s Day. We especially love it because it delivers instant polish with zero effort, making it perfect for sleek buns, soft waves, or flyaway touch-ups. The result? Smooth, glossy hair that looks effortlessly put together!
Moroccanoil
The new Moroccanoil Vanilla Date Argan Butter Lip Balm is a nourishing Valentine’s Day beauty must-have because it delivers lasting hydration with a touch of effortless shine. Plus, it’s clinically proven to provide up to 24 hours of moisture thanks to its peptide-rich, argan-powered formula that keeps lips soft, smooth, and comfortably conditioned all day (or night!).
Abbode
The Abbode Valentine’s Day Icon Waffle Pouch is one of our fave Valentine’s Day beauty picks because its festive design sets the mood before you even open it. Plus, the roomy and stylish pouch keeps all your go-to makeup — from romantic reds to shimmer shadows — organized and easy to gift or take on date night.
LUSH
LUSH’s new Valentine’s Day drop features some of our beauty and self-care go-tos for prepping or celebrating the day! We love the Love Burger Bath Gift because it not only makes for a great gift, but it’s the ultimate GRWM treat for prepping for the big day! It turns a simple soak into a full sensory experience, featuring layers of zesty Sicilian lemon oil, sweet rhubarb and custard-scented soap, and a cherry-fragranced bath bomb bun.
FENTY Beauty
The FENTY Beauty Gloss Bomb Stix are buildable, shimmering lip colors infused with Squalane, Vitamin E, and Shea Butter–perfect for prepping soft, kiss-ready lips! We love how this formula delivers lasting hydration and shine for up to 8 hours, which is ideal for going from day to night this Valentine’s Day.
M.A.C Cosmetics
The latest Powder Kiss Hazy Matte Lipstick from M.A.C Cosmetics delivers a soft-focus matte finish with a lightweight, comfortable feel that we think is perfect for a blurred, romantic pout! This is the ideal Valentine’s Day lip, plus it comes in an array of stunning colourways.
Sephora – LANEIGE
The LANEIGE JuicePop Box Lip Oil Stain 12HR Hydrating Tint (available at Sephora) is ideal for Valentine’s Day because its lightweight water-to-oil formula effortlessly glides on to nourish lips while providing juicy, buildable colour. Plus, it lasts up to 12 hours, making it a perfect long-wear option for celebrating the day of love!
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Published by HOLR Magazine