FREY is changing the world of tailoring by offering women the same level of quality in business wear as their counterparts.
Say hello to FREY, the apparel and accessory brand dedicated to designing high-quality staple pieces that will stand the test of time and are meticulously tailored to ensure you look and feel your best no matter the occasion. The womenswear brand is female-founded and was created to cater to the needs and wants of women’s tailoring. FREY is a brand that the dynamic, modern woman can trust. This is because it was founded on the basis that magic can happen when a woman feels comfortable and empowered in what she wears.
HOLR is taking a deep dive into the brand and what you can expect when shopping FREY. From the founder to the products, this is why FREY is a must-shop.
All about FREY
Meet FREY. This womenswear brand will be your new go-to and is defined by quality custom tailoring and luxurious fabrics. The brand’s designs ensure timeless, tailored wardrobe staples are easily accessible for the everyday woman. As a result, FREY is committed to creating products that are crafted with quality and style top of mind and champion smart tailoring that will truly stand the test of time.
From accessories to off-the-rack apparel essentials, FREY has it all. The brand’s products have been crafted to energize, inspire, encourage, and empower its customer base thanks to comfortable pieces that are designed to move with you, no matter the lifestyle. Classic cuts, luxe fabrics, and high-quality tailoring is what make FREY stand apart from anything else in the market.
The brand also offers a digital tailoring service, which makes finding and ordering your perfect fit a breeze with the Free TALLIE app.
FREY’s Frederieke van Doorn
FREY is all about how one dream became a reality for founder Frederieke van Doorn. For almost twenty years, van Doorn’s career was centered on men’s tailoring. Van Doorn “lived and breathed fabric, design, sharp tailoring, production runs, emerging trends, and the industry’s market mechanisms” which inspired her to ultimately create pieces that championed women’s tailoring and offered women quality professional essentials that they could wear again and again.
Van Doorn vowed to play an active role in changing the industry by creating a brand that answers to the needs and wants of women’s tailoring through collections thoughtfully crafted to be versatile, functional, and stylish in design.
Thus, FREY was born.
FREY’s sustainability goals and initiatives
As mentioned on the brand’s website, FREY is all about designing and creating high-quality pieces that will be long-lasting essentials in your closet you can wear time and time again. These are not seasonal products- instead, they are designed to move through the seasons with you and are elevated must-haves you can enjoy and style daily. This is because FREY is all about building quality pieces that will last through every part of life- from home to office to weekend adventures.
FREY is dedicated to making responsible choices in every aspect of business in which the brand is committed to doing more to help establish a more circular fashion industry. For instance, FREY ensures product materials are of the highest quality when it comes to comfort, durability, and sustainability. As mentioned on the brand’s website here, this is because FREY has successfully developed ways to work with the best quality materials while adding minimum pressure on mother nature.
FREY utilizes a combination of repurposed fabric, natural materials, and deadstock to create its stylish garments. The brand’s high-quality fabrics come from the most reputable Italian mills. As well, FREY’s implementation of natural materials is long-lasting yet eco-friendly, in which FREY uses pure wool, cotton, silk, linen, and cashmere options for its lineup, often offering a combination of the materials together.
Finally, FREY ensures a sustainable experience from start to finish as the brand’s packaging incorporates eco-conscious solutions to ensure the smallest carbon footprint possible.
As a result, FREY is aware that sustainable fashion is a long-term and continuous journey in which FREY consistently strives to maintain a conscious effort every day to make better, more informed choices for a brighter future.
At FREY, you are encouraged to be fashionable at any age. HOLR was excited for the opportunity to try the brand first-hand to see just how incredible FREY is in real life.
Navigating the brand’s website is super easy and there are numerous options to choose from when it comes to shopping essentials such as dresses, jackets, tops, and bottoms. HOLR went with the Darlington Jacket in Grey as a versatile transition piece to sport all year round. This is a double-breasted jacket in light grey pure wool that features a belt for added structure and shape. It also offers an elegant flair to any look and can be dressed up or down depending on the occasion.
When HOLR received the package, the jacket was protected and rolled up which kept it from arriving damaged or wrinkled while in transit, which was a bonus!
The jacket itself is absolutely stunning. Upon feeling the product in person, quality and style are what really stand out. The jacket is meticulously tailored and features a luxe look and feel that will instantly elevate any look. This is a piece that will truly take you from day to night and from Fall to Spring thanks to design elements that make it super functional and fashionable.
It feels ultra luxurious when worn and features a belt which is extremely handy when looking to add a bit of shape. It’s the perfect wardrobe essential and a must-have for any time of year.
Must-Haves from FREY
In addition to the Darlington Jacket, we’ve rounded up a few more favorites from FREY that you should definitely check out when shopping the brand during your next visit.
A jumpsuit with a twist! This drape sleeveless jumpsuit is perfect for the office or happy hour and is accented with fun details such as side pockets and a removable belt. It’s truly the perfect blend of function and fashion.
Knit dresses are a super chic option for a business chic vibe. This one in particular feature the ideal pop of color and has a midi length making it versatile for cool or warm weather.
This knit tee features a classic cut and color that you can pair with anything and everything in your wardrobe. It also features contrasting sleeves for some added flair!
These slim-fit cigarette trousers in white wool are a classic wardrobe staple. The neutral colourway makes it the perfect piece to pair with any top or outerwear in your closet for an ultra-chic and put-together look from head to toe.
This luxe printed scarf in red wine is super versatile in design. It features a colourful stripy print that you can wear overtop your other fave FREY pieces or with other items in your wardrobe for a fun pop of colour.
Shop the brand on the FREY official website! Also, be sure to check out FREY on Instagram.
Published by HOLR Magazine.