The singer Demi Lovato revisits the past and apologizes to the Los Angeles-based small business after publicly calling them out in 2021.
Demi Lovato Revisits Frozen Yogurt Feud with a Heartfelt Apology
July 31, 2025: Four years after making headlines for criticizing a Los Angeles frozen yogurt shop over its display of sugar-free items, Demi Lovato is extending an olive branch to the small business she once publicly challenged.
In 2021, the singer accused the shop, The Bigg Chill, of promoting “diet culture” after seeing sugar-free options labeled prominently near the checkout. Lovato posted critical messages on Instagram, sparking a social media uproar and backlash over what some considered a misdirected attack on a small, family-run business.
Lovato Reflects and Apologizes
Now, in a recent interview, Lovato shared that she reached out privately to the owners of The Bigg Chill to apologize and make amends for the controversy.
“I acted impulsively and didn’t consider the full picture,” she admitted. “They were just doing their job — offering options for people with dietary needs, and I realize now how my words could have harmed their business and their reputation.”
According to sources close to the situation, Demi also made a quiet visit to the store earlier this month and personally spoke with the owners, thanking them for their patience and professionalism during the incident.
A Lesson in Accountability
The Bigg Chill, which has operated in Los Angeles for over 30 years, reportedly accepted the apology with grace. “We appreciated Demi reaching out and taking responsibility,” a representative for the shop said. “It’s never easy to be in the middle of a viral moment like that, but we’ve always focused on inclusivity — and we’re happy to move forward.”
Fans have praised Lovato for her willingness to revisit the past and acknowledge her mistake, calling the gesture “mature” and “healing.”
From Controversy to Closure
While the initial feud drew headlines for weeks, the recent reconciliation offers a feel-good twist. Both parties now seem ready to leave the past behind, with Demi using the moment as a reminder of the power of words and the importance of understanding context — especially when wielding influence online.
Published by HOLR Magazine