The reality-star-turned-wellness-entrepreneur’s latest product has ignited intense debate—about marketing, health claims and where celebrity branding crosses the line.

The Product in Question

October 31, 2025: Kourtney Kardashian has introduced the newest item from her wellness brand Lemme: the “Lemme Purr Probiotic Lollipops,” which are marketed to support vaginal health. According to the launch materials, each lollipop contains a probiotic strain (Bacillus coagulans), vitamin C and pineapple extract, and is positioned as a “fun and simple” daily treat for women.

Priced at around five dollars per pack and launching exclusively at a major retailer, the product is vegetarian, gluten-free and non-GMO, according to the brand.

The Reaction: Praise, Shock & Backlash

The reception has been anything but muted.

Some fans have applauded the idea of putting a wellness product aimed at women’s intimate health into a mainstream, accessible format—arguing it opens up conversation around a traditionally taboo subject.

Others have heavily criticized the launch, calling it a “gimmick,” a “cash grab,” or even “beyond gross,” arguing that turning vaginal-health supplements into candy trivializes serious health topics.

Medical and wellness professionals weighed in too, expressing scepticism about whether a lollipop format is appropriate for delivering vaginal-microbiome benefits, and warning that sugar content and product positioning may mislead consumers.

Why This Sparks Bigger Questions

Celebrity branding meets intimate health: When major figures attach their name to deeply personal wellness categories, the bounds between empowerment, marketing and exploitation blur.

Supplement culture under scrutiny: The product raises ongoing concerns about evidence, regulation and marketing in the wellness space—especially when claims target intimate or internal health.

Messaging and body image: Critics argue the product’s aesthetics and campaign visuals may reinforce insecurities rather than promote authentic education or choice.

Benefit vs. novelty: While “first-of-its-kind” claims draw attention, the lack of robust peer-reviewed evidence for many vaginal-microbiome claims means consumer caution is advised.

Final Thoughts

Kourtney Kardashian’s “vagina-lollipop” launch is provocative by design—and because of it, she’s once again navigating the thin line between trend-setting and controversy. Whether you view it as empowerment or excess, the conversation around it reflects deeper questions about wellness, celebrity influence and women’s health-product marketing.

As the debate grows, one thing is clear: When a lollipop claims to support vaginal wellness, consumers and commentators alike are paying attention.