Model Hailey Bieber is taking over the beauty industry with her new viral “Pocket Blush” and NYC pop-up shop.
June 24, 2024- Hailey Bieber has opened up a Rhode Skin pop-up shop in New York City to promote her new “Pocket Blush”.
Rhode’s “Pocket Blush” was released on June 20th in six different shades titled “Piggy”, “Juice Box”, “Spicy Marg”, “Freckle”, “Sleepy Girl”, and “Toasted Teddy”.
In an Instagram post, Bieber said “Put me in your pocket. Pocket Blush is coming June 20th at 9 a.m.”
The blush retails for $39.00 Canadian.
Rhode Pocket Pop-Up for Pocket Blush
Bieber, 27, announced on Instagram that she has opened a pocket-sized pop-up shop in NYC to promote her new makeup release.
The products available at this pop-up include all Rhode skincare, the viral “Pocket Blush”, and a limited-edition shade of the blush called “Sprinkle”.
The pop-up will run from June 24th to July 3rd, from 11 a.m. to 7 p.m. daily, and is located in Soho.
The shop is lined with mirrors wall to wall and products on every counter. 
In a video posted by Rhode, fans can be seen lined up around four corners of the building to get into the shop.
In an Instagram post, Bieber said “Rhode pocket sized pop up in NYC. Ahhhhhhhhhhh! Love you so much!”
Fellow model Candice Swanepoel commented under the post “Obsessed with the new blush.”
Is Hailey Bieber Pregnant?
On May 9, the model posted a sequence of photos and videos with husband and singer, Justin Bieber.
Hailey is photographed with a baby bump, announcing that the couple is expecting their first child together.
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Published by HOLR Magazine
Image Credit: @haileybieber Instagram, @rhode Instagram