Hailey’s landmark sale of her skincare brand to e.l.f. Beauty stands alone—unrelated to Justin’s $31.5 M deal with Scooter Braun.

What’s the Deal?

July 19, 2025: Hailey Bieber recently finalized a $1 billion acquisition of her skincare brand Rhode by e.l.f. Beauty, where she will continue as Founder, Chief Creative Officer, and Head of Innovation.

Set the Record Straight

Amid speculation suggesting Hailey’s payout was linked to Justin Bieber’s $31.5 million settlement with Scooter Braun, her representative confirmed that the Rhode deal is completely independent of Justin’s financial obligations.

Justin’s Separate Deal

Earlier this month, Justin Bieber settled with Scooter Braun—covering a $26 M advance from a canceled 2022 tour and $5.5 M in unpaid commissions. The timing overlapped with Hailey’s deal, spurring rumors that her payout helped him fulfill the commitment.

Rep Denies Connection

Here’s the official stance: “The historic sale of Rhode is a huge accomplishment for Hailey and is completely separate from her husband’s business affairs,” her representative stated.

Why It Matters

Shows Hailey’s success stands on its own, unequaled by any association with her husband’s career.

Highlights the growing impact of celebrity-led beauty brands and Hailey’s smart entrepreneurship.

Addresses rumors by clarifying that Hailey’s financial and career trajectory is independent of Justin’s past deals.

What Happens Next?

Hailey will remain heavily involved in Rhode as it expands globally under e.l.f. Beauty.

Justin’s settlement is finalized, and they affirm their personal and professional worlds operate independently.

Their shared fans are watching as the couple charts their paths forward—both individually and together.

Hailey Bieber’s $1 billion milestone with Rhode is wholly her own—unlinked to her husband’s legal arrangements—and solidifies her status as a business powerhouse in the beauty industry.