As Justin Bieber reveals marital struggles in surprise album SWAG, the founder of Hailey’s Rhode beauty brand criticizes their most critical fans as “losers.”

Open Lyrics, Open Heart

July 11, 2025: On his new album SWAG, Justin Bieber candidly addresses the challenges in his marriage to Hailey. On the heartfelt track “Walking Away,” he sings:

“I told you, ‘I’d change’ … and baby, I ain’t walking away.”

In the opening verse, he reaches out emotionally:

“Days go by so fast, don’t wanna spend them with you / … I think we better off if we just take a break.”

These lines blend vulnerability and hope—an admission of growing pains, coupled with a firm resolve to stay committed.

Mental Battle and Personal Growth

Other songs delve into Justin’s ongoing mental health struggles, including therapy, healing, and the pressure of public scrutiny. On “Therapy Session”, he walks listeners through a raw glimpse of his emotional challenges and recovery efforts.

Hailey’s Voice, and Her Brand’s Response

Hailey Bieber, founder of the Rhode skincare brand, has publicly supported Justin throughout, even as the couple weathered rumors of marital strain. Amid fan drama, a Rhode spokesperson recently blasted online critics, calling the most vocal disapprovers “losers”—a sharp defense of the Biebers. Though the brand did not mention names, the sentiment echoes the couple’s united front.

Family Moments and Symbolism

The album artwork and promotional campaign reflect their personal journey. A shirtless Justin poses with their 10-month-old son, Jack Blues—a visual tribute to both love and legacy. Hailey has also shared photos and fashion shots in sync with the album launch, underscoring her solidarity and presence in this chapter of Justin’s life.

Final Take

With SWAG, Justin Bieber offers a deeply introspective look into his marriage and personal evolution. Despite vocal challenges and candid lyrics about doubt, his steadfast refusal to walk away speaks volumes. And with Hailey’s side in the ring—both as partner and brand—their story emerges as one of resilience, intimacy, and unwavering commitment.