Justin Bieber surprise album SWAG rockets to the top of U.S. Apple Music charts shortly after its release on July 11.

Instant Chart Success

July 11, 2025: Justin Bieber’s surprise seventh studio album, SWAG, debuted at #1 on U.S. Apple Music, dominating streaming after dropping on July 11. Chart trackers confirmed that the album claimed the top position within hours of its release.

A Bold New Chapter

SWAG, released via Def Jam, follows four years after Justice (2021) and features 21 tracks exploring themes of love, vulnerability, fatherhood, and mental health. Collaborators include Gunna, Sexyy Red, Cash Cobain, Lil B, Eddie Benjamin, and gospel legend Marvin Winans .

Personal, Raw, and Real

Bieber’s lyrics take an introspective turn—songs like Walking Away, Therapy Session, and Forgiveness delve into his struggles and growth as a husband and father. The album artwork includes a shirtless Justin holding his ten-month-old son, Jack Blues, underscoring the personal nature of this chapter.

Why It Resonates

The album’s confessional tone and genre-blending sound mark an evolution in Justin’s musical identity.

Fans praised its emotional honesty and fresh aesthetic, calling it “raw,” “beautiful,” and a mature leap forward.

What’s Next

With its U.S. Apple Music debut already secured, SWAG is poised to dominate global streaming. As the album rolls out, reviewers and fans alike will explore its full impact on charts and pop culture alike.

In just hours, Justin Bieber’s SWAG surged to the top of U.S. Apple Music—a triumphant return marked by vulnerability, evolution, and sharp creative ambition.