The Duchess’s first festive line with her brand quietly weaves in meaningful references to her family, from wedding dates to birth years.

A Collection with Hidden Family Touches

October 28, 2025: With the launch of her brand As Ever holiday collection, Meghan Markle included several intimately styled items that quietly nod to her family life—especially her husband Prince Harry and their children, Prince Archie and Princess Lilibet.
Key examples include:

A Signature Candle No. 519, named for Meghan and Harry’s wedding date (May 19).

A 2021 Vintage Napa Valley Brut — the vintage year aligns with Princess Lilibet’s birth year.

Other products reflect Meghan’s Los Angeles roots and personal style in scents and motifs.

Why These Details Stand Out

What may appear at first glance as standard holiday merchandise is layered with personal meaning. For instance:

The “519” in the candle name is not random—it marks a significant date for Meghan and Harry.

Using “2021” as a vintage year on the sparkling wine ties a product to a milestone in their family.

Scent notes and product descriptions repeatedly reference home, warmth and gatherings—echoing Meghan’s emphasis on hospitality and family time.

Meghan Markle Drops First Holiday Collection from Her As Ever Brand

Image Credit: Courtesy of As Ever

What It Signals for the Brand

It positions the holiday collection as more than merchandise—it’s narrative-driven, turning product into story.

By embedding these subtle tributes, Meghan deepens the emotional resonance of the line for anyone who follows her personal and public journey.

The approach reflects a trend in lifestyle branding: layering meaning beneath the surface, inviting fans not just to consume a product—but to connect with a moment, memory or meaning.

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Published by HOLR Magazine

Image Credit: Craig Barritt/Getty; Courtesy of As Ever