Introducing, Molson Matchup!
You had me at hockey.
Get excited because Canada’s very own Molson has teamed up with Bumble for an exciting new launch- Molson Matchup! The two brands are sticking together to offer single Canadians in Toronto, Ottawa, Montreal, and Edmonton an epic fan experience featuring their favourite hockey team.
Molson is all about finding ways to bring people together, so what better way to do that than by partnering with Bumble, the women-first dating and social networking app? In their latest endeavor, the pair have teamed up to assist Canadians across the country with finding a special connection that truly sweeps them off their feet- all thanks to the introduction of Molson Matchup.
About Molson Matchup
Molson Matchup is powered by Bumble and wants Canadians to know that finding a connection is easier than you might think. In fact, it can be as easy as finding a shared interest- such as sports!
What’s more, based on those who adopted Bumble’s Interest Badges in Canada last year, “Sports” was actually one of the top interest categories chosen across Canada. It’s true- we Canadians love our sports, especially hockey! So much so, that “hockey” is actually listed as one of the top sports displayed on Bumble profiles.*
Since Molson Matchup allows Canadians to find their perfect date by swapping online conversation for real-life connections, the two brands- in conjunction with partnerships such as the Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, and Edmonton Oilers- want to make sure your next connection is a memorable one.
Here’s how it works
Calling all hockey fans in Toronto, Ottawa, Montreal, and Edmonton!
If you’re interested in participating in Molson Matchup, here’s how it works.
You can participate in the contest by simply matching with the Molson Matchup profile card. Following this step, the profile card will be shown within Bumble’s Date mode to those from Edmonton and Ottawa from February 27 to March 10, and those from Toronto and Montreal from February 27 to March 17.
Participating fans will then have an opportunity of a lifetime to win pre-game dinner and beer, premium seating at the game, VIP in-arena entertainment, and team swag to make this experience one to remember. As well, car service will also be covered throughout the night, and- if the couples choose- they can continue their connection post-game at a local Molson establishment.
Talk about a winning first-date experience!
Molson Matchup: How can you win?
Five lucky couples will score the ultimate first date by being selected to participate in Molson Matchup. The first date will occur in Edmonton on March 22, followed by Ottawa on March 23, Montreal on March 30, and Toronto on April 8.
Starting February 27 – March 17, hockey fans can now visit this link, which will take them to the Bumble App for a chance to win a first date to remember.
Remember- you miss 100% of the shots you don’t take, so make 2023 a year to remember by participating in Molson Matchup for a chance to win the ultimate first-date experience!
Published by HOLR Magazine.
* Based on proprietary Bumble platform insights in Canada.