Inside “Beast Land,” the YouTube Star’s Biggest Real-World Project Yet
YouTube megastar MrBeast has officially expanded his empire into the world of global attractions with the launch of Beast Land, a brand new theme park in Saudi Arabia that is already dominating headlines around the world. The creator, whose real name is Jimmy Donaldson, unveiled the project during a high-profile event in Riyadh, marking one of the most ambitious entertainment ventures ever led by an online personality.
Beast Land is part of Saudi Arabia’s ongoing push to grow its entertainment and tourism sectors. Built in partnership with government-backed developers, the park features enormous challenge-style arenas inspired by the viral stunts that made MrBeast a household name. According to early reports, visitors can expect large-scale obstacle courses, immersive game zones, cash-prize competitions, and interactive experiences modeled after his most watched videos.
Fans have been quick to compare Beast Land to a real-life version of MrBeast’s YouTube channel, where elaborate competitions, survival challenges, and massive giveaways have earned billions of views. The park’s design leans heavily into this signature format. Attractions include a glass-bridge challenge, a real escape-room maze, a giant rotating survival platform, and a high-stakes treasure hunt that reportedly offers a large cash prize for those who complete it.
Industry experts see the park as a major milestone in creator-led entrepreneurship. While influencers have launched merchandise, food brands, and streaming ventures, MrBeast is the first to translate digital success into a full-scale theme park. Tourism officials in Saudi Arabia are already predicting a surge of international visitors driven by his massive global fanbase.
Reactions online have been overwhelmingly enthusiastic. Many fans expressed disbelief that a concept once limited to YouTube videos now exists as a physical destination. Others praised the creator for continuing to push boundaries and reinvest his revenue into large-scale public experiences.
MrBeast has not yet announced plans for additional parks, but during the launch event he hinted that Beast Land could be the “first of many” if the project performs well. With millions of fans eager to experience his challenges in real life, the park is expected to become one of the region’s most popular attractions in 2025.
For now, Beast Land stands as the latest example of how MrBeast continues to reshape what is possible for digital creators, turning viral entertainment into a global destination.