The world of iGaming is developing rapidly, and only a few companies are able not only to keep up with the times, but also to be ahead of them. One of them is Soft2Bet, a technology developer and operator that has transformed itself from an ambitious startup into an international leader in just a few years. Today, Soft2Bet’s Uri Poliavich and his team create solutions that change the idea of what online gaming can be, combining technology, creativity and a deep understanding of players.
Vision and Philosophy: From Idea to Global Brand
Soft2Bet entered the market in 2016 with a clear intention – not just to create gaming platforms, but to offer partners a full-fledged ecosystem, where every detail is thought out to the smallest detail. The company’s philosophy is based on the belief that success in iGaming is impossible without three key factors: technological stability, unique user experience and trust from players.
The company immediately focused on developing its own tools and approaches, abandoning ready-made solutions for the mass segment. This path is more difficult, but it allowed Soft2Bet to build a flexible, scalable and fully controllable platform, adaptable to a wide variety of markets and regulatory requirements.
Soft2Bet Platform: Technological Foundation of Success
The company’s offerings are based on its multifunctional PAM (Player Account Management) platform. This is not just an “account” for players, but a complex technological complex that includes:
- a flexible account management system with localization support for dozens of countries;
- integrated KYC and AML processes that ensure security and compliance with regulatory requirements;
- an intelligent payment system that allows you to work with hundreds of payment methods and currencies;
- powerful analytics and marketing tools to segment audiences, personalize offers and optimize revenue.
This platform is built so that a partner can not only launch a site, but build a sustainable business with predictable growth. At the same time, Soft2Bet takes on the technical side, allowing operators to focus on marketing, branding and working with the audience.
Gamification as an Art: MEGA Engine
One of the company’s major technological achievements was the Motivational Engineering Gaming Application (MEGA). This is not just a module for “interesting features” – it is a full-fledged gaming layer that turns the standard process into an exciting adventure.
Players receive tasks, complete levels, earn rewards, and see their progress. This approach helps maintain attention, increases time spent on the platform, and creates emotional attachment.
MEGA has already received international recognition – in 2025, at the Global Gaming Awards EMEA, it was awarded the Product Launch of the Year award, which became an important confirmation of the world-class development.
Brand portfolio: a personalized approach to each market
Soft2Bet operates a whole network of brands, including Betinia, CampoBet, Yoyocasino, QuickCasino and others. Each of them is created taking into account the specifics of the target market, cultural characteristics and gaming preferences of the audience.
For example:
- Betinia focuses on sports betting with elements of gamification;
- CampoBet combines a rich library of casino games with an extensive sports section;
- Yoyocasino is aimed at a premium audience that values elegant design and quick access to top games.
This portfolio approach allows the company to test different monetization models, attract different segments of players and flexibly respond to trends.
International presence and licenses
Soft2Bet is not only a variety of brands, but also a strong international presence. The company’s head office is located in Malta, and its R&D center is in Cyprus. In addition, the company operates in Europe, Canada and Latin America, holding more than 16 licenses, including:
- Maltu (MGA);
- Sweden (Spelinspektionen);
- Denmark;
- Greece;
- Spain;
- Italy;
- Romania;
- Province of Ontario (Canada).
Soft2Bet is currently preparing to enter the US market, specifically the state of New Jersey, which could be the next important step in its global expansion.
Achievements and investment initiatives
During its operation, the company has achieved impressive results:
- Launched over 10 brands, each with its own audience and strategy.
- Created a library of 14,000+ games from hundreds of providers.
- Connected over 150 payment solutions.
- Offers over 1000 live sports betting events daily.
- Established the €50 million Soft2Bet Invest fund to support innovative iGaming startups.
These steps show that Soft2Bet is not just making money on the market, but is also actively investing in its development.
Social responsibility and contribution to society
Soft2Bet sees its mission as broader than just business. The company is actively involved in charity, supports environmental initiatives, sponsors educational projects in the field of technology and the gaming industry. The total amount of donations in recent years has exceeded €1 million.
Particular attention is paid to the development of corporate culture: the company’s team is a multinational group that values openness, exchange of experience and support for new ideas.
Why partners choose Soft2Bet
Soft2Bet’s success is due to a combination of several factors:
- Innovative approach – own developments and continuous improvements.
- Flexibility of solutions – customization for any market and regulation.
- Scalability – suitable solutions for both startups and large operators.
- Reputation – stable work, transparency and trust from partners.
Conclusion: A game-changing company
Soft2Bet is more than a technology provider. It is a driving force in iGaming that shows that success is only possible when technology, creativity and strategic thinking come together.
With each new product and market, the company strengthens its status as one of the most innovative and respected players in the industry. And judging by the pace of development, Soft2Bet has many more big victories ahead.
Published by HOLR Magazine.