Sydney Sweeney’s Star Power Takes a Hit as Americana Tanks at the Box Office Following American Eagle Controversy

Box Office Struggles Overshadow Film’s Release Amid Brand Backlash

August 18, 2025 — Sydney Sweeney’s highly anticipated film Americana has faced a disappointing start at the box office, with earnings falling far below expectations. The release comes on the heels of controversy surrounding her recent partnership with American Eagle, a collaboration that has sparked debate and may have impacted audience reception of the film.

Despite Sweeney’s growing star power in Hollywood, Americana failed to draw in crowds, with early reports suggesting the film struggled to find its footing against strong competition and lukewarm reviews. Industry insiders have noted that the timing of the American Eagle backlash may have played a role in dampening enthusiasm for the project.

The American Eagle Controversy

Sweeney, who has been the face of several high-profile campaigns, recently faced criticism over her collaboration with American Eagle. The partnership drew backlash online, with some accusing the campaign of being tone-deaf and out of touch. The timing of the uproar—just as Americana was preparing to launch—sparked speculation that negative publicity surrounding the brand may have carried over to the film’s release.

A Career High Meets a Setback

Sweeney, known for standout performances in Euphoria and Anyone But You, has been one of Hollywood’s fastest-rising stars. Many industry experts saw Americana as a chance for her to solidify her standing as a leading actress in film. However, the combination of box office disappointment and the ongoing PR challenges highlight the volatility of star-driven projects in today’s climate.

What’s Next for Sweeney

Despite the setback, analysts suggest that this flop is unlikely to derail Sweeney’s career. With several upcoming projects already in development, including both film and television roles, she continues to be in high demand. Fans and critics alike are watching closely to see how she navigates this rough patch and rebounds in her next ventures.