Justin Bieber Tells Fans ‘Don’t Waste Ur Money’ on Drew House as He Publicly Severs Ties with His Brand

A Public Split from Drew House

April 11, 2025: Justin Bieber has officially severed ties with his streetwear brand, Drew House. In a now-deleted Instagram Story, he wrote,

“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. Don’t waste ur money.”
The bold announcement shocked fans and followers of the brand, which Bieber co-founded in 2018 with his former stylist Ryan Good and officially launched in 2019.

Image Credit: Instagarm @justinbieber

Symbolic Goodbye Sparks Controversy

Alongside the message, Bieber shared an AI-generated video that showed a cartoon version of himself burning down a house filled with Drew House merchandise. In the clip, he walks away from the flames with his wife, Hailey Bieber, and a young son toward a building labeled “SKYLRK,” hinting at his new fashion direction.
However, the video drew backlash from some, who criticized it as insensitive, especially given that Drew House employees were recently impacted by fires in California.

Bieber’s Recent Behavior Raises Eyebrows

The dramatic move follows a series of concerning public appearances by Bieber, including a heated incident with paparazzi in Palm Springs, a cryptic and emotional livestream, and a short-term deactivation of his Instagram account. These moments have led fans to question the star’s mental well-being and stability.

Introducing SKYLRK: Bieber’s Next Chapter

While exiting Drew House, Bieber has already teased his next fashion venture, SKYLRK. The new brand’s Instagram page features minimal sneak peeks of upcoming products, including sweatshirts, beanies, sunglasses, and phone cases.
Many fans have pointed out the brand’s aesthetic similarities to Hailey Bieber’s skincare label, Rhode, hinting at a possible style synergy between the couple. No official launch date has been revealed, but fans can sign up for updates online.

What’s Next for Drew House?

As of now, Drew House has yet to make any public statement regarding Bieber’s departure. Its website and social media pages remain active, though its future without its celebrity co-founder remains uncertain.