The TikTok Addison Rae  star puts her spin on the early-2000s denim trend

August 28, 2025 — Addison Rae is stepping further into the fashion world with her latest collaboration, bringing back one of the most talked-about Y2K styles: low-rise jeans. The TikTok sensation and actress has partnered with Lucky Brand to design her own take on the controversial denim silhouette, blending nostalgic vibes with a modern twist.

A Modern Take on a Classic Trend

The new denim piece reflects Addison’s love for early-2000s fashion, a style she has often showcased on social media and red carpets. By teaming up with Lucky Brand, a label known for its American denim heritage, Addison has created a fit that feels both vintage-inspired and fresh for today’s style-conscious audience.

Addison Rae on the Collaboration

Speaking about the partnership, Addison expressed her excitement: “I’ve always loved experimenting with fashion, and low-rise jeans have been a fun part of my personal style. This collab with Lucky Brand allowed me to create a jean that feels comfortable, flattering, and true to who I am.”

Lucky Brand’s Statement

Lucky Brand praised Addison’s influence and vision, noting that her ability to connect with young audiences made her the perfect partner. The company shared that this collaboration was designed to reintroduce the low-rise trend in a way that feels wearable for everyone, not just the bold fashion risk-takers.

Fans React to the Drop

As soon as the announcement hit, Addison’s fans flooded social media with excitement. While some celebrated the nostalgic comeback, others admitted they’re still on the fence about low-rise jeans making a full return. Still, the collaboration has sparked plenty of buzz in the fashion space, proving Addison Rae’s growing power in the industry.