Kindred Lubeck thanks fans and reflects on the viral moment surrounding Swift’s dazzling diamond

A Designer’s Heartfelt Message

September 2, 2025: Kindred Lubeck, the jeweler behind Taylor Swift’s stunning engagement ring, has opened up about the overwhelming reaction to her creation. In a recent video, she expressed her gratitude and shared words of inspiration, encouraging others to defy doubts and chase their dreams. She ended her message with a heartfelt nod to Swift’s lyrics, telling new supporters, “I’m enchanted to meet you.”

Image credit: Kindred Lubeck – Artifex Fine Jewelry/Instagram; Taylor Swift & Travis Kelce

From Law Firm to Fine Jewelry

Lubeck’s journey to this career milestone is as inspiring as her message. She began making jewelry in 2019 and launched her brand, Artifex Fine Jewelry, in 2023—without outside funding. What started as a passion project has now become an internationally recognized brand thanks to the spotlight of designing Swift’s engagement ring.

The Sparkling Masterpiece

The ring itself features a rare old mine-cut diamond, estimated between 7 to 10 carats, set on a finely engraved yellow gold band. Its antique charm paired with timeless craftsmanship has captivated both fans and jewelry enthusiasts alike.

A Trend Redefined

Since the ring’s debut, interest in old mine-cut diamonds has skyrocketed, with searches soaring by nearly 10,000 percent. This surge has made the vintage-inspired cut the most sought-after diamond style of the month, outshining modern favorites like cushion and emerald cuts.

A Moment of Artistry and Legacy

For Lubeck, the public response is more than a career milestone—it’s a symbol of perseverance, passion, and artistry. Her design has not only become part of Swift’s love story but is also shaping jewelry trends worldwide.