The pop superstar reveals the real reason she’s stepping away from the NFL spotlight — and why it’s not about performance rights.

Why Taylor Swift Says No to the Super Bowl Stage—for Now

October 7, 2025: During her October 6 appearance on The Tonight Show Starring Jimmy Fallon, Taylor Swift finally addressed the speculation surrounding her absence from the upcoming Super Bowl halftime lineup. The singer, who’s been at the center of viral rumors, made it clear that her decision wasn’t about business or legal disputes — it was personal.

Not About Rights or Offers

Swift denied long-standing reports suggesting she turned down the halftime gig over footage rights or label control. “That’s never been part of the conversation,” she clarified, explaining that while she’s spoken casually with Jay-Z’s Roc Nation, the organization behind the show, no formal invitation was made.

Focused on Travis Kelce and Football Season

The Eras Tour star revealed that she’s completely focused on supporting her boyfriend, NFL player Travis Kelce, throughout the football season. “Watching him play is like watching violent chess,” she joked, describing how emotionally invested she’s become in the sport. Swift said she doesn’t want to split her attention between planning a massive performance and being present for Kelce’s games.

No Pressure from Kelce

Despite fans assuming Kelce might have influenced her decision, Swift dismissed the idea. “He’d never ask me not to do something,” she said. “This is my choice.”

While she’s passing on the Super Bowl stage this time, Taylor left the door open for a future performance — hinting that when the timing is right, she might finally give fans the halftime show they’ve been waiting for.