The streaming giant signals a major shift toward theatrical commitment as talks to purchase Warner Bros. continue.

Netflix Signals New Strategy Amid Potential Warner Bros. Deal

November 20, 2025: Netflix is reportedly expressing a strong commitment to preserving the theatrical experience if its ongoing negotiations to acquire Warner Bros. move ahead. According to industry insiders, the streamer has assured stakeholders that Warner Bros. films would continue receiving full theatrical releases — a move that marks a significant departure from Netflix’s historically streaming-first model.

This unexpected promise has sparked major conversations across Hollywood, as insiders see it as Netflix’s attempt to reassure filmmakers, exhibitors, and longtime Warner Bros. collaborators who prioritize big-screen debuts.

HOLR has the latest news on what could become one of the most transformative entertainment mergers in years.

Theatrical Releases Remain a Priority

Warner Bros. has long been regarded as one of Hollywood’s most theatrical-centric studios, home to franchises such as Dune, The Batman, Harry Potter, and Godzilla x Kong. Protecting this legacy appears to be a key negotiation point as Netflix continues discussions with Warner Bros.’ parent company.

Sources say Netflix executives have communicated that they have “no intention” of pulling Warner Bros. films from theaters or shifting major titles straight to streaming. Instead, Netflix is reportedly willing to maintain — and possibly expand — theatrical windows for large-scale productions.

This reassurance is seen as a strategic move to gain support from creatives who value the traditional release model.

Why Theatrical Commitment Matters

A promise like this comes at a pivotal moment for the industry. Theaters have seen a resurgence thanks to major blockbusters, and both audiences and filmmakers have shown renewed appreciation for the cinematic experience. For Netflix, aligning itself with theatrical releases could help broaden its influence, appeal to top-tier directors, and solidify its footing across all distribution platforms.

Analysts suggest Netflix is interested in leveraging Warner Bros.’ strong box-office reputation while also funneling select titles into its streaming pipeline after theatrical runs.

What’s Next for the Potential Merger?

While the deal is not finalized, discussions are reportedly advancing, with regulatory hurdles and industry reactions still to be addressed. If successful, the acquisition would give Netflix unprecedented access to Warner Bros.’ film library, production infrastructure, and franchise IP — marking one of the biggest shakeups in Hollywood’s recent history.