2022 marks the 80th birthday of influential fashion brand, Betsey Johnson. In celebration, the brand just launched an 80th Birthday Collection that draws inspiration from the founder’s incredible legacy within the fashion industry.

In 1978, Betsey Johnson launched a brand that would change the fashion industry forever. The Betsey Johnson label colourfully fused fashion and punk for a collection of iconic must-haves that are reminiscent of her exuberant and embellished spirit.

Over the top in the best way possible, the Betsey Johnson style has been ruling the fashion industry for years and has since been reimagined in a new collection that is the ideal fit for the 21st century. As a brand that has been around since the 1960s, Betsey Johnson has revolutionized fashion by playing with colour, print, shapes, and bold patterns.

The brand has managed to effortlessly combine the personas of “Iconic American Rock Star” and “Every Girl’s Best Friend” within a collection of apparel and accessories that have stood the test of time. As a globally-recognized brand that’s known for creating unique and original designs, the combo of pretty and punk will forever be associated with the Betsey Johnson style. As a result, the brand celebrates colour, movement, and fashion while encouraging and embracing girl power- no matter the age.

Featuring an iconic assortment of Betsey’s colorful and punk illustrated prints, the brand is re-releasing some best-selling prints of the 80s and 90s in a super comfy, cotton spandex fabric. Betsey Johnson’s fun, conversational prints of roses, spiders & traditional style tattoos are reimagined in modern, timeless silhouettes that are sure to turn heads with their bold and playful aesthetic.

Nothing says celebrate in style like a champagne bag! Fans of the brand will love how fun this bag is- it’s essential for a night out on the town!

This dress is sweet and chic! We love the design and silhouette. It’s super fun and perfect for sporting this season and beyond!

The Betsey Johnson punk style is definitely evident in these cute yet classic boots. Add a bit of edge to any look by pairing them with your favourite pieces!

Dress up any look with these statement jewels from the brand! We’re especially loving this incredibly ornate Tiger necklace- it’s super bold!

Starting at just $35 USD, the full collection features ready-to-wear must-haves from Betsey Johnson purses and clothes to Betsey Johnson shoes!

Check out and shop the collection today on BetseyJohnson.com.

Published by HOLR Magazine.