BLACKPINK’s Lisa Unveiled as Thailand’s New Tourism Ambassador

A Landmark Moment for Thai Tourism

January 28, 2026 — BLACKPINK’s Lisa has officially been unveiled as Thailand’s new tourism ambassador, marking a major cultural moment at the historic Wat Arun. The announcement, made during a high-profile ceremony at the riverside temple, instantly drew international attention—blending pop culture influence with national heritage.

The appointment positions Lisa as a global representative for Thailand’s tourism efforts, leveraging her massive international reach to spotlight the country’s culture, history, and modern creativity.

Why Lisa Is the Perfect Choice

As one of the most recognizable Thai figures on the global stage, Lisa brings unparalleled visibility. With millions of fans across Asia, Europe, and the Americas, her influence extends far beyond music—into fashion, culture, and lifestyle.

Tourism officials emphasized that Lisa’s role goes beyond promotion. Her story as a Thai artist who achieved global success aligns with Thailand’s message of cultural pride and global connectivity.

Wat Arun Sets the Scene

Choosing Wat Arun for the unveiling was symbolic. The landmark temple, known as the Temple of Dawn, represents resilience, beauty, and Thailand’s deep-rooted traditions. Against its ornate spires and riverside backdrop, Lisa’s appearance created a striking fusion of heritage and contemporary star power.

Images from the event quickly went viral, with fans praising the visual storytelling and cultural significance of the location.

Bridging Tradition and Global Influence

During the ceremony, Lisa appeared poised and elegant, reflecting both her international status and Thai roots. The moment was widely seen as a bridge between generations—introducing Thailand’s cultural landmarks to younger, global audiences through a familiar and admired figure.

Industry watchers noted that this approach reflects a broader shift in tourism strategy: using cultural ambassadors who resonate authentically with digital-first audiences.

What Lisa’s Role Will Involve

As tourism ambassador, Lisa is expected to feature in upcoming campaigns highlighting Thailand’s destinations, cuisine, traditions, and creative industries. While details of the rollout remain under wraps, officials hinted at global digital initiatives designed to reach new travelers and reintroduce Thailand to returning visitors.

The focus will reportedly emphasize sustainable tourism, cultural respect, and modern Thai identity—areas where Lisa’s global credibility carries weight.

Fan Reaction Goes Global

Unsurprisingly, fan response was immediate and emotional. Social media platforms lit up with praise, pride, and excitement, particularly from Thai fans who viewed the moment as a powerful recognition of national talent on a world stage.

International fans also expressed enthusiasm, noting that Lisa’s involvement made them more curious about Thailand’s culture and landmarks—exactly the outcome tourism leaders hoped for.

A Strategic Cultural Move

Lisa’s appointment reflects how tourism boards are increasingly aligning with global pop culture to tell national stories. Rather than relying solely on traditional advertising, Thailand is tapping into cultural influence that already commands trust and attention.

The move signals confidence in Thailand’s ability to merge heritage with modern global relevance.

The Bigger Picture

With BLACKPINK’s Lisa now serving as Thailand’s tourism ambassador, the country gains more than visibility—it gains a cultural connector capable of translating tradition for a worldwide audience.

As campaigns roll out in the months ahead, all eyes will be on how this partnership reshapes global perceptions of Thailand—through the lens of one of the world’s most influential artists.