Each year since 2008, David Yurman has partnered with the Breast Cancer Research Foundation to support Breast Cancer Research Month in October. This year, the American luxury jewellery brand marks the launch of The David Yurman Award for breast cancer research in recognition of David Yurman’s significant fundraising efforts for the foundation.
Breast Cancer affects 1 in 8 women in Canada each year, and not only does there need to be more testing, but more support, more screening and more centers for women facing this type of cancer.
David Yurman is a New York based, luxury jewelry brand, created by a husband and wife duo, David a sculptor and Sybil a painter. With a passion for art and design, together they created timeless inspirations, innovations and consummate craftsmanship, which were the reason they started designing objects of these characteristics to be worn. Today they work alongside their son Evan who joined the company in 2003, and together they create timeless yet contemporary pieces for men and women that are shown through their artistic signatures.
This year, The David Yurman Award recipient is Dr. Hayley McDaid, a New York-based scientist whose current research focuses on identifying new therapeutic options for triple-negative and BRCA-driven beast cancers. “Now that breast cancer has become the most common cancer worldwide—surpassing lung cancer for the first time this year—the need for improved treatments has never been greater,” said BCRF President & CEO Myra Biblowit.
Breast cancer has become one of the most common cancers in both men and women, with over 25,000 people being diagnosed each year, and with the David Yurman partnership, we can be one step closer to helping find better ways to treat this disease. “By partnering with the highest-rated breast cancer organization in the U.S., David Yurman is making a genuine and tangible impact on propelling research forward, faster.”
This month, David Yurman is introducing two new styles to their BCRF collection. One is a 10mm renaissance cable bracelet in aluminum and pink acrylic, retailing at $525. The other is a 5mm cable bracelet which retails for $400.
Pink rubber Cable Bracelets are also available for $20, with 100% of net profits benefitting BCRF on a year-round basis. On top, of that David Yurman is donating 20% of sales from the ribbon motif pieces as well, including 20% of the purchase price from BCRF assortments sold at David Yurman for the entire month of October.
Article published by HOLR Magazine