Domain chaos fuels one of the game’s sharpest commercials

A calm start quickly unravels

February 9, 2026: Squarespace’s Super Bowl commercial opened with Emma Stone in control — composed, confident, and seemingly unbothered. That calm didn’t last. As the ad unfolded, a missing domain name became the catalyst for a full comedic breakdown, with Stone gradually unraveling as control slipped away.
Tension builds.

Image Credit: Squarespace

Losing more than patience

The commercial framed the lost domain as more than a technical issue — it symbolized identity, ownership, and credibility in the digital age. Stone’s escalating frustration mirrored what many viewers recognize: the panic of realizing something essential isn’t actually yours.
Relatable stress.

Emma Stone’s comedic precision

Stone carried the entire spot through timing rather than exaggeration. Her irritation grew in carefully measured beats, making the eventual loss of composure feel earned instead of cartoonish. The performance balanced humor with authenticity.
Controlled chaos.

Squarespace’s message underneath

Amid the comedy, Squarespace delivered its core point clearly: owning your domain matters. The brand positioned itself as the safeguard against digital missteps, emphasizing control, clarity, and professionalism without spelling it out overtly.
Point made.

Image Credit: Squarespace

Audience reaction

Viewers responded strongly to the ad’s simplicity and performance-driven humor. In a Super Bowl packed with spectacle, the Squarespace commercial stood out by trusting one actor, one problem, and one idea.
Focused win.

Image Credit: Squarespace

Final thoughts

Emma Stone losing her cool wasn’t just funny — it was strategic. By grounding digital anxiety in human frustration, Squarespace delivered one of the night’s smartest and most memorable ads.
Meltdown mastered.

FAQs

Q1: Who stars in the Squarespace Super Bowl commercial?
Emma Stone.

Q2: What is the ad about?
It centers on losing control of a domain name and the chaos that follows.

Q3: Why did the ad resonate?
It tapped into common digital anxieties with humor and restraint.

Q4: What message was Squarespace promoting?
The importance of owning and controlling your domain online.

Q5: How was the ad received?
It was praised for its performance and clear messaging.