Coca‑Cola is doubling down on generative AI for its 2025 “Holidays Are Coming” campaign — insisting this year’s version is more creative, less controversial and truly different.

An Upgraded AI Approach

November 3, 2025: Coca-Cola is set to roll out its annual holiday commercial — this year produced largely with generative AI. Unlike last year’s version, which drew criticism for feeling “cold” and “soulless,” company executives say the new campaign emphasizes imagination, faster production, and global reach. The refreshed spot will air in approximately 140 countries, showcasing animals, winter scenes and the familiar red trucks — but leaning into the “fantastical” rather than strictly realistic.

What’s Really Different?

The brand says several changes distinguish this edition:

A shortened production timeline — what once took a year has been cut to roughly one month thanks to AI tools and studio collaboration.

A renewed focus on human creativity — despite heavy use of AI-generated elements, Coca-Cola emphasises that “human storytellers remain core” to the process.

A shift in tone — the visuals emphasize magical imagery over ultra-realistic human figures, in response to backlash over last year’s uncanny look.

Reaction and Risks Still Loom

Despite the enhancements, the campaign doesn’t escape scrutiny. Critics continue to point out the limitations of AI-driven visuals: a professor who once worked in Coca-Cola’s brand division warned that the emotional resonance of the legendary holiday ad may be compromised by over-reliance on tech. View-test data suggests mixed sentiment among consumers, underscoring the risk that innovation might erode the very nostalgia the brand depends on.

The Bigger Advertising Implication

What Coca-Cola is doing now reflects broader industry dynamics: generative AI is increasingly used for high-profile campaigns as brands chase cost-efficiency and speed. The question is whether creativity, brand connection and viewer emotion can stay intact when production moves so rapidly and technologically. For Coca-Cola, this campaign may serve as a test case for how far legacy brands can push AI without alienating their audience.

What to Watch

Will consumers respond positively enough to justify further AI-led holiday campaigns?

How will Coca-Cola measure success — purely through views and reach, or through deeper engagement and sentiment?

Will other brands follow this model, or dial back if the reception is lukewarm?

Coca-Cola may claim this version is “different,” but only audience response will tell whether the innovation retains the magic consumers still expect.