Four years after Justice, Justin Bieber is set for a major comeback—potentially titled Swag—featuring collaborations with Gunna, Sexyy Red, and more.

July 10, 2025: Pop superstar Justin Bieber is poised to drop his seventh studio album this Friday, July 11, marking his first full-length release since Justice in 2021.

Teaser billboards reading “SWAG” have appeared in Reykjavik and Los Angeles, fueling speculation about the album’s title. According to insiders, Bieber began crafting the project in Iceland over the spring, then refined it during electric jam sessions back in Los Angeles.

Potential featured artists include Gunna, Sexyy Red, and Cash Cobain, indicating a blend of pop and hip-hop influences, and a reimagined sonic direction.

Why This Release Is Big

Strategic surprise drop: Announcing it days before release builds momentum and captures attention in a crowded summer music schedule.

Creative evolution: Bieber’s shift from Justice to a more collaborative, genre-fluid sound reflects a willingness to explore and innovate.

Life changes: Since 2021, Bieber became a dad and joined a new label (Def Jam), hinting at both personal growth and new industry partnerships.

What To Expect

Release date: Friday, July 11, 2025

Label: Def Jam / RBMG

Sound: A fusion of pop, hip-hop, and late-night jam influences—an evolution from his earlier work.

Collaborations: Potential guest spots from Gunna, Sexyy Red, Cash Cobain

Final Take

After a four-year album gap filled with life-shifting events, Justin Bieber’s surprise release could redefine his sound and solidify his place in the pop and hip-hop convergence era. Whether the album is titled Swag or not, it’s shaping up to be one of the season’s most intriguing deliveries.