The Shark Tank investor highlights the potential cost-saving impact of AI technology in filmmaking.

Kevin O’Leary Backs AI in Film Production

October 22, 2025: Investor and television personality Kevin O’Leary recently commented on the growing role of artificial intelligence in Hollywood, citing the upcoming project Marty Supreme as a prime example. According to O’Leary, AI-generated extras could significantly reduce production costs, potentially saving the film industry millions of dollars while maintaining large-scale crowd scenes.

The Appeal of AI Extras

With AI technology advancing rapidly, filmmakers can now simulate large crowds or background actors without hiring hundreds of extras. O’Leary believes that integrating AI could streamline production schedules and make films more financially efficient. “Using AI for background scenes is a no-brainer,” he said. “It’s smart, cost-effective, and opens doors for more ambitious storytelling.”

Balancing Creativity and Technology

While O’Leary praises AI’s financial advantages, some industry insiders caution about overreliance on technology. They argue that real extras provide spontaneity and authenticity that AI might struggle to replicate. Nevertheless, many directors are exploring hybrid approaches — blending live-action performers with AI-generated crowds — to get the best of both worlds.

The Future of Filmmaking

Marty Supreme is being watched closely as a potential case study for AI integration in mainstream cinema. If successful, the project could inspire more studios to adopt AI solutions, reshaping how large-scale productions are planned and executed. O’Leary’s endorsement underscores the growing belief that technology can enhance filmmaking efficiency while preserving creative vision.