Meghan Markle couldn’t be happier about her new lifestyle brand called ARO – American Riviera Orchard. It’s good with fans.
July 12, 2024 – “[She] is so excited to see how people enjoy her products and use them in their everyday lives,” the insider adds, as noted here in the source reported to Us Magazine.
The 42-year-old Duchess of Sussex and her husband, The Duke of Sussex, are pleased with how the lifestyle brand has been resonating with people so far.
What Is The Meaning Of ARO?
American Riviera Orchard is a reference to where Meghan and Harry now call home and is located in Santa Barbara. It is recognized as an ‘American Riviera’ for its climate, landscape, food, and wine culture.
Meghan Markle 2024
The response has been overwhelmingly positive. More importantly, this is something that represents her daily lifestyle. The feedback is great and has been so, since its launch early in March of this year.
It’s no secret that women from around the world admire the former Suits actress’ overall style. Her classic beauty and effortless fashion styles resonate with today’s modern woman. So it is no surprise that women desire glamour and lifestyle tips from Markle.
Meghan Markle Instagram
The source goes on to say, “The website has over 100,000 who have signed up to hear about the first products launched.”
These numbers were from when ARO went live. Now Meghan’s new brand boasts over 623K Instagram followers since its start-up and launch. Meghan is “very pleased with the early interest it has gained.” the source added.
Lifestyle brands seem to be a comfy spot for the 42-year-old former actress. This isn’t her first venture into self-brand sponsorship.
In 2014, Meghan had another lifestyle company called TIG. The TIG (Tiganello, one of her favorite Italian red wines), shared recipes, travel ideas, videos, and photos documenting her lifestyle adventures.
Meghan Markle Podcast
She has also recently had a podcast, streaming on Spotify called Archetypes, named after her and Prince Harry’s firstborn, Archie.
The podcast debuted on Spotify on August 23, 2022. It featured Meghan speaking with artists, athletes, and experts about the history of stereotypes that get leveled against women.
ARO will reportedly be selling sweet-smelling candles, kitchen items, fruit butter, cookware, home decor, beauty items, fragrances, jewelry, and more.
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Published by HOLR Magazine
Image Credit via IG @Meghan_Marklestyle