Meghan Markle seemingly surprises with a new lifestyle brand, American Riviera Orchard, on Instagram, marking her return to social media post-royal life. The venture reportedly reflects her culinary passions and a departure from traditional royal constraints.
The Duchess of Sussex, Meghan Markle, surprised fans by launching a new venture on Instagram called American Riviera Orchard, accompanied by a new website. The brand, named after the Santa Barbara region where Meghan resides with Prince Harry and their children, seems to embody a lifestyle concept. The Instagram page, established in 2024, features Meghan engaging in activities like flower picking and cooking, set to music.
The brand’s trademark application allegedly indicates plans to sell various items such as tableware, drinkware, kitchen linens, and edible treats like jellies and jams. Notably, there’s a mention of cookbooks, hinting at Meghan’s culinary interests. The waitlist signup option suggests a community-driven approach akin to her previous lifestyle blog, The Tig.
This move marks Meghan’s return to social media after stepping back from her personal accounts and shutting down ‘The Tig’ following her engagement to Prince Harry. Her previous avoidance of social media was partly due to the constraints imposed by royal protocols, which required pre-approval for sharing personal photos. However, Meghan expressed a desire to rejoin Instagram in a 2022 interview, indicating a shift in perspective.
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Meghan’s recent statements about maintaining a distance from social media for her well-being contrast with her past intentions to steer clear of it. Despite her previous reservations, Meghan and Prince Harry quietly launched Sussex.com in February, providing a platform for their latest updates and initiatives through Archewell Foundation and Archewell Productions.
Overall, Meghan’s return to Instagram with American Riviera Orchard reflects her ongoing efforts to carve out a space beyond traditional royal constraints, embracing her passions and connecting with her audience more personally.
Published by: HOLR Magazine
Image Credit: @AMERICANRIVIERAORCHARD/INSTAGRAM