The actor’s latest commercial sparks controversy over the use of AI-generated talent.

Controversy Surrounds AI Actress in Mint Mobile Ad

October 16, 2025: Ryan Reynolds is facing criticism following the release of a new Mint Mobile advertisement featuring an AI-generated actress named Tilly Norwood. The ad, which promotes Mint Mobile’s 5G home internet service, showcases Norwood interacting with Reynolds in a humorous exchange. However, the use of an AI-generated character has raised ethical concerns within the entertainment industry.

Industry Response and Ethical Concerns

The Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) has expressed strong opposition to the use of AI-generated performers. A spokesperson stated that the AI character “is a character generated by a computer program that was trained on the work of countless professional performers—without permission or compensation.” The union emphasized the importance of creativity remaining human-centered and opposed the replacement of human performers by synthetic alternatives.

Public Reaction and Legal Implications

The public’s reaction to the ad has been mixed, with some viewers expressing discomfort over the use of AI in advertising. Calls for legal action have emerged, with fans urging Reynolds to take legal steps against the creators of the AI-generated character for unauthorized use of his likeness. The incident highlights the growing concerns over the ethical implications of AI in the entertainment industry.

Reynolds’ Response and Future Considerations

As of now, Ryan Reynolds has not publicly commented on the backlash. The controversy surrounding the ad underscores the need for clear guidelines and ethical standards regarding the use of AI in media and advertising. The incident serves as a reminder of the potential challenges and responsibilities associated with integrating AI technologies into creative industries.