Actress fronts bold, body-positive advertisement for bra and undie brand

A confident new fashion moment

February 27, 2026 – Actress Sydney Sweeney is the latest face of Syrn lingerie, and her new campaign has grabbed attention for its unapologetically bold styling. In the ads, Sweeney models layered bras and coordinated underwear pieces — a look designed to blend fashion with empowerment — as part of Syrn’s latest collection aimed at celebrating individuality and comfort.

Image Credit: Instagram/syrn

Why the campaign stands out

Rather than traditional minimalist underwear imagery, Syrn’s creative team leaned into a layered look, pairing multiple bras and undergarments in visually striking combinations. The styling choice, Sweeney said in interviews, reflects the brand’s message that lingerie should be both expressive and functional, embracing personal style over convention.

Image Credit: Instagram/syrn

Sweeney on fashion and confidence

Sweeney described the campaign as more than a photo shoot — it’s a statement about how women can play with fashion and feel confident in their own skin. “It’s about freedom, choice, and fun,” she said, encouraging fans to view lingerie as an extension of personal identity rather than something purely utilitarian.

Image Credit: YouTube/Sydney Sweeney

Public and industry reaction

The ads have sparked buzz on social media, with fans praising Sweeney’s confidence and Syrn’s creative direction. Fashion observers also note that the layered approach adds a fresh twist to lingerie campaigns, bridging avant-garde styling with everyday wearability.

Image Credit: Getty Images

Final thoughts

Sydney Sweeney’s Syrn campaign isn’t just about underwear — it’s about owning comfort, style, and self-expression. By doubling up on classic pieces, the shoot turns basics into bold fashion.

FAQs

Q1: What brand is Sydney Sweeney promoting?
She’s starring in a campaign for Syrn lingerie.

Q2: What’s unique about the photos?
The campaign features layered bras and coordinated underwear looks.

Q3: What message does Sweeney emphasize?
That lingerie can be expressive and confidence-boosting.

Q4: How have fans reacted?
Many praised her confidence and the creative styling.

Q5: Is this part of a larger fashion trend?
Observers see it as reinvigorating lingerie advertising with bold visuals.