The brand’s biggest news of the year!
The global intimates brand, Knix, has some exciting news to share. First off, the brand recently launched their latest line-up, labelled “Knix Active,” which features a 30-piece activewear collection with leakproof technology. Knix also announced that supermodel and entrepreneur, Ashley Graham, is the new face of the campaign as well as the brand’s first-ever global brand ambassador. This partnership with Ashley will help propel the brand’s mission of celebrating movement as a form of self-expression.
“I’ve been a huge supporter and customer of Knix for a few years now,” said supermodel and entrepreneur Ashley Graham. “As a long-time fan of their sports bras, I was initially drawn to Knix’s innovative approach to the intimates category and the strong community they’ve built. More importantly, they’re a brand that aligns with my values. I believe all bodies are beautiful in all stages of life, and Knix has consistently proven that they do, too. Together we can continue to create purposeful change in the intimates industry.”
As both the face of Knix Active and the brand’s global ambassador, Ashley’s journey with Knix begins here, with her involvement in future campaigns and brand initiatives helping to drive brand values on a global scale. Ashley will also work closely with the Knix Design team to bring new product collections to life starting in 2022.
Knix is an industry leader in the intimates industry, having mastered everything from the sports bra to leakproof swimwear and underwear. In order to expand their ever-growing product line, they have now ventured into a new category of activewear that their loyal customers have been anxiously waiting for. This drop is highly anticipated and will be one of the brand’s largest collections yet.
Consumers can shop the 30-piece collection now on knix.ca, featuring the Go with the Flow™ Legging and Go with the Flow™ Shorts, both of which have the brand’s leakproof technology incorporated into the design. These specially crafted pieces can absorb up to 3 tsp of liquid, protecting you from sweat and acting as a backup against period leaks. It also allows for a quick dry while helping fight against odours as a result of its Fresh Fix Technology™ .
Products in the activewear line up such as the Go with the Flow™ Legging and Go with the Flow™ Shorts are built in to support zones in thigh, glutes, and calf areas with the help of a high-rise waistband. The material used is also extremely breathable, sweat-wicking, and lightweight with a 4 way-stretch to offer comfort throughout.
Other pieces you can shop within this collection include the Good to Go High Neck Seamless Bra, HiTouch™ High Rise Legging, and HiTouch™ High Rise Short. As an inclusive brand that supports all body shapes and sizes, the activewear lineup will also be made available in sizes XS-XXXXL.
Be sure to check out knix.ca for more details and to shop the latest collection today!
Published by HOLR Magazine.