There is a certain magic that arrives with the festival of Diwali. Light spilling into the dark, hearts opening with generosity, and the joy of giving something that lasts beyond the fleeting moment.
This year, Rado, Switzerland’s vanguard of timeless design and innovation, reminds us that The Time is Now. It is a gentle nudge, really. A reminder to pause, breathe, and revel in the present, to make it matter. In a world that moves quickly, there is something powerful about slowing down and offering a gift that is as enduring as the memories it creates.
A Legacy in Every Detail
At the heart of this luminous celebration are two timepieces that are not just watches but keepsakes, each with its own story to tell.
The Rado Captain Cook High-Tech Ceramic Chronograph Black is for the modern explorer, someone who wants versatility, strength, and sophistication woven into one. Its matt black high tech ceramic case, kissed with rose gold accents, strikes a balance between boldness and ease. The automatic calibre inside beats with quiet precision, ready to journey with you from rugged adventure to an elegant evening out.
Then there is the newest jewel in the Rado crown: the Rado Centrix Automatic Diamonds Open Heart Brown. With sixty diamonds encircling the bezel and a warm, luminous brown dial, it is a celebration of grace itself. The rose-gold PVD stainless steel paired with ceramic links feels ethereal, while the calibre R763 with its anti-magnetic hairspring ensures the kind of accuracy that does not just last a season but lasts a lifetime.
Icons of Elegance
Led by global ambassadors Hrithik Roshan and Katrina Kaif, the campaign captures the effortless allure of these pieces. Hrithik, embodying strength and composure, wears the Captain Cook with the ease of someone who knows the value of balance. Katrina, with her timeless poise, brings the Centrix Automatic Diamonds Open Heart to life, each glance reflecting elegance, each movement a quiet power.
More Than a Gift
Adrian Bosshard, CEO of Rado, put it beautifully: “At Rado, we craft timepieces that become part of your story. This campaign is an invitation to celebrate life’s defining moments with something as enduring as the memories they create.”
Because here is the thing. True luxury is not about keeping time. It is about what you choose to do with it. It is about giving something that lingers, that lives on, that becomes an heirloom of love, gratitude, and grace.
So, as the lights of Diwali glow a little brighter this year, consider marking the present with Rado. Because the time, truly, is now.