In the heart of Madison, Wisconsin—nestled between two sparkling lakes and surrounded by Midwestern charm—lies one of the most iconic universities in the United States: the University of Wisconsin–Madison (UW–Madison). Known for its academic rigor, spirited campus culture, and proud athletic traditions, UW–Madison offers an experience that’s as well-rounded as it is unforgettable.

But if there’s one tradition that unites students, alumni, and locals alike, it’s Badger hockey. Combine that with a powerhouse list of alumni and a campus buzzing with energy year-round, and you get a university that’s as rich in legacy as it is in opportunity.

A Hockey Legacy That Runs Deep

When it comes to college hockey, few programs are as storied—or as respected—as the Wisconsin Badgers. The men’s hockey team has captured six NCAA national championships (most recently in 2006), and the women’s team has won seven titles, making UW–Madison a true dynasty in collegiate hockey.

The men’s team first rose to national prominence under legendary coach Bob Johnson, affectionately known as “Badger Bob,” who instilled a culture of grit, speed, and relentless energy. That legacy was continued by coaches like Jeff Sauer and Mike Eaves, and today, the Badgers are still a force to be reckoned with in the Big Ten Conference.

Meanwhile, the women’s program has arguably become the gold standard of college hockey. Under head coach Mark Johnson—yes, the same Mark Johnson who starred on the U.S. “Miracle on Ice” Olympic team—the Badgers have developed into a perennial powerhouse. The team has produced Olympians, All-Americans, and professional stars.

Home games are played at the Kohl Center, where the roar of over 15,000 fans makes every goal feel monumental. The student section, decked out in red and white, sings, chants, and waves oversized cutouts of player faces. For many students, these nights are a highlight of campus life.

Five Notable Alumni in Sports

The University of Wisconsin has produced more than just great teams—it’s launched the careers of countless standout athletes across sports. Here are five names you might recognize:

1. Mark Johnson (Hockey)

As a Badger and later as a U.S. Olympian in 1980, Johnson became a household name. Today, he’s revered as one of the greatest American hockey players and a transformative coach in women’s hockey.

2. J.J. Watt (Football)
Before becoming a three-time NFL Defensive Player of the Year, J.J. Watt was a walk-on defensive end at Wisconsin. Known for his work ethic and leadership, he’s a proud Badger through and through.

3. Joe Pavelski (Hockey)
One of the NHL’s most respected veterans, Pavelski played for the Badgers from 2004–2006, helping lead the team to a national championship. He’s known for his high hockey IQ and playoff heroics.

4. Devin Harris (Basketball)
Harris starred on the Wisconsin basketball team in the early 2000s before enjoying a long career in the NBA. He was known for his speed, court vision, and clutch performances.

5. Hilary Knight (Hockey)

A true trailblazer in women’s hockey, Knight played for the Badgers from 2007–2012 and has since become one of the most decorated female players in U.S. history, with Olympic medals and world titles.

Five Notable Academic Alumni

Beyond athletics, UW–Madison has a tradition of producing influential leaders, innovators, and creators. Its alumni network spans politics, science, the arts, and business.

1. Tammy Baldwin
The first openly gay U.S. Senator, Baldwin earned her law degree at UW–Madison and has been a champion for healthcare, LGBTQ+ rights, and economic justice.

2. Gaylord Nelson
A former Wisconsin Governor and U.S. Senator, Nelson is best known as the founder of Earth Day. His environmental advocacy helped launch a global movement.

3. Joyce Carol Oates
The acclaimed novelist and essayist earned her master’s degree in English at UW–Madison. Oates has written over 70 books and won numerous literary awards.

4. John Muir
The iconic naturalist and conservationist briefly attended UW–Madison in the 1860s. His writings and activism laid the groundwork for America’s national park system.

5. Virgil Abloh

The late founder of fashion label Off-White and artistic director at Louis Vuitton, Abloh earned a degree in civil engineering at UW before launching his groundbreaking design career.

Student Life: Lake Views, Game Days, and Late-Night Cheese Curds

Life as a Badger is anything but dull. With over 40,000 students, UW–Madison is a bustling hub of activity, diversity, and tradition. The campus sits on an isthmus between Lake Mendota and Lake Monona, offering stunning views, sailing, and lakeside sunsets that feel more like summer camp than college.

Academics and Opportunities

With 13 schools and colleges, students can choose from over 200 undergraduate majors and countless graduate programs. Whether it’s biomedical engineering, political science, or creative writing, UW encourages exploration. Professors are leaders in their fields, and research opportunities abound—even for undergrads.

The Social Scene

From student organizations (there are over 900) to Greek life, cultural clubs, and the Wisconsin Union, there’s always something happening. Bascom Hill, with its iconic Abraham Lincoln statue, is a favorite hangout spot between classes, especially in the fall when the leaves turn gold and red.

And let’s talk about food: The Memorial Union Terrace is famous for its colorful chairs and lakefront dining. Students gather there year-round for music, events, or to study with a coffee in hand. Late-night eats are a must, too—try the deep-fried cheese curds or a scoop from Babcock Dairy, made right on campus.

Game Day Culture

Football Saturdays at Camp Randall Stadium are legendary. The “Jump Around” tradition between the third and fourth quarters gets the entire stadium—students, alumni, and even grandparents—bouncing to House of Pain. It’s pure Badger energy.

A Place That Stays With You

What sets UW–Madison apart is the balance it strikes. It’s academically challenging, socially rich, and deeply connected to its community. The university emphasizes service, leadership, and inclusivity—values that are baked into student life and echoed in alumni impact.

And Madison itself? It’s the kind of city where you can grab brunch downtown, hike a nearby trail, catch a hockey game at the Kohl Center, and end the night watching the stars from Picnic Point. It’s no wonder Madison frequently ranks among the best college towns in the U.S.

Final Thoughts

The University of Wisconsin–Madison is more than a place to get a degree—it’s a place to find your path. Whether you’re skating in front of thousands at the Kohl Center, researching climate change, or leading a student organization, you’re part of something bigger.

Here, Badgers don’t just wear red—they bleed it. And long after graduation, they carry that spirit with them. From Nobel laureates to Stanley Cup champions, UW–Madison grads leave their mark on the world, grounded in a campus that feels like home.

Published by HOLR Magazine.